Digital Marketing (With Placement) (With Foundation Year) - BSc (Hons)

London South Bank University

Not everyone takes the same route into university, and that’s ok. If you’re passionate about working in marketing but don’t quite meet the entry requirements for one of our Marketing with Digital degree, then this course is for you. The Foundation Year is your opportunity to step into Higher Education while building the confidence, skills, and knowledge you need to succeed. In just one year, we’ll help you develop a strong academic foundation and prepare you to take on our Marketing with Digital degree. We’ve designed the Foundation Year to give you a well-rounded start, with opportunities to explore your chosen discipline, develop your academic and professional communication skills, and consider contemporary issues. You’ll also work collaboratively on real-world projects, building the strong foundations you’ll need to thrive in your future studies and career. Our recently re-validated Digital Marketing BSc (Hons) course has been redesigned to reflect the growing importance of digital technologies, data-driven decision-making, and AI in modern marketing practice. The curriculum has been comprehensively updated to incorporate emerging trends, industry-standard tools, and the latest developments in digital marketing, ensuring graduates are equipped with the skills sought by employers in a rapidly evolving marketplace. AI concepts and applications are embedded throughout the course, giving you the chance to explore how technology is transforming consumer engagement, content creation, analytics, and marketing communications.