Across all digital channels, every click, interaction, journey and registration is tracked – these insights improve marketing strategies and boost business return on investment (ROI). Remove guesswork from understanding what drives ROI, analysing and applying digital marketing metrics, and aiming to increase online customer engagement and optimise user experience.Consider a wide range of marketing theories and develop a toolkit to critically evaluate how all aspects of digital marketing link into the strategic marketing planning process.Examine the disruptive nature of technology and how it challenges traditional marketing methods and practices, exploring new ways of working across infrastructure, processes, people and culture to support the marketing function within a business.This course has been devised in collaboration with some of the region’s leading digital agencies, providing you with a contemporary, practice-based understanding.Top reasons to study digital marketing with us:Industry input: we work with brands including Coca-Cola, Apple, Adobe, Microsoft, KPMG, Ernst & Young, and Johnson & Johnson to give you experience of working with global organisations.Entrepreneurial opportunities: our students have created 500 new business start-ups through Launchpad and Fuel – a start-up community who provide support and advice for students looking to start a new business venture.United Nations’ PRME initiative – we’re a proud signatory of the United Nations’ Principles for Responsible Management Education (PRME) initiative, which aims to globally raise the profile of sustainability and responsible leadership to equip current and future leaders with the skills to deliver positive change for business and society.