Curious about studying Digital Marketing (with a Foundation Year) - BSc (Hons)at University of Staffordshire? We've gathered all the key details—entry requirements, modules, fees, and more. Hear from real students by checking out reviews, or take the next step by booking an open day to explore it for yourself.
Bachelor of Science (with Honours) - BSc (Hons)
Stoke-on-Trent Campus
Full Time
Sep 2026
4 Year
Want a career in one of the UK’s fastest growing industries? Digital marketing channels have revolutionised business operations. Our BSc (Hons) Digital and Social Media Marketing will equip you with the skills and experience that employers demand of modern marketing professionals and you will graduate with experience in digital marketing analytics and strategy, search engine optimisation, social media marketing and digital content creation. As this course is accredited by the Chartered Institute of Marketing (CIM), you’ll have the opportunity to complete a Certificate in Professional Digital Marketing alongside your degree. This will improve your employability as it’s sought after by many recruiters. We teach everything through a real-world perspective, which means you will learn how to apply your knowledge. We also use the latest industry software. You will graduate with experience of how to develop and implement a digital marketing strategy, use search engine optimisation and create content for videos, images podcasts and webinars. You will also delve into digital marketing analytics, learn how to audit an online channel and do research into consumer behaviour. Other key topics include regulations and how to evaluate a return on investment. In your final year, you will carry out a consultancy project where you will offer support to a company. It could range from drawing up a social media strategy to helping the business improve its customer experience and website. We also have plans to develop our own marketing agency, which is set to be overseen by students. This will give you wider opportunities to work with external organisations on specific projects. Our academic staff also bring a wealth of marketing experience and research expertise. This includes work with multinational companies such as Coca-Cola and Marriott Hotels. They also have proven track records of transforming business performance through digital marketing techniques. On successful completion of study, we will issue the following award: BSc (Hons) Digital and Social Media Marketing
In this module You will learn to use the metrics for ascertaining how well you are doing in business and explore the different types of KPIs that help you understand the performance of your organisation or department. The module is aimed at giving you the skills and tools to measure the success of an organisation.
In this module, you will use business simulation tools to explore the dynamics of a modern enterprise and learn about your capacity to manage and innovate in your chosen field. You will see how your business decisions will impact the day to day running of the business and how they will affect the long-term strategy. The digital learning resource provides in-depth learning of how a company operates from start-up to the first few years of a company's life. Working through various scenarios allows you to understand the inter-dependence of each business functions, HR, Operations, Sales and Marketing and Finance. This module is the culmination of your foundation year and will equip you with the skills required for you to manage in business or proceed onto further academic study.
In this module, you will develop the oral, written, visual and digital communication skills required in modern business. You will investigate why communication is vital for effective entrepreneurship, no matter the size of the business.
In this module you will consider the external business environment and the impact of competition, cultural demographics, environmental issues, and concepts of free and fair trade and what this means for business.
In this module, you will develop your understanding of sustainable management practices in the workplace and in the wider context of organisations.
You will learn how to produce a tactical plan for a marketing campaign and explore how to identify your target audience. You will learn how to create a customer persona, how to plan and schedule a campaign and how to use a range of digital tools to deliver your message.
Digital content creation is becoming ultra-valuable in a world where content is key. In this module, you will develop skills to help you create, plan and schedule effective digital marketing content, including writing techniques for different media formats such as blogging, digital storytelling and podcasting.
This module focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will also use a range of tools to plan how to enhance an organisations effectiveness in the digital age.
Marketing plays an important role in developing relationships between customers and organisations. This module will develop your knowledge and understanding of the role of marketing and key principles. This module will equip you with the knowledge to adapt to continuously changing consumer behaviour and reflect on how these principles link to your organisation.
This module increases your understanding of the theoretical models and practical implications of consumer behaviour to business and society. You will able to understand and evaluate aspects of consumers values, personality, learning, buying decision-making, gender, lifestyles, social class and consumption culture.
Utilising data and real-time adaptation of strategies is a modern business and marketing method. In this module, you will explore how analytics is used within and beyond social media, using powerful software to design your own data-based visualisations including dashboards and reports to inform business decision-making.
Customer behaviour has dramatically changed with the digital revolution. This module provides you with insights into the digital customer experience and highlights ways to adapt to this changing market, allowing you to fulfil customers strategic needs. It will provide the knowledge and skills to select appropriate channels to market to meet objectives. It will also help to ensure you provide the desired customer experience, by understanding the customers journey while complying with relevant legislation and regulation.
Effective planning and strategies are key to success in marketing. In this module, you will explore the role of digital technology in business and how to develop and implement impactful digital marketing strategies to achieve the ambition and growth of organisations.
The module will introduce you to the aspects of global/ international digital marketing, ethics and corporate social responsibility. It integrates the theoretical base (necessary for understanding the issues that shape the global business environment) with the ways in which marketers apply marketing concepts to achieve organisational aims in complex global markets.
In the first part of the module, you will learn about research, research process and differences between quantitative and qualitative research. In the second part of the module, you will develop collaborative consultancy/management project with an organisation of your choice to identify an area of research beneficial to both you and the organisation. You will be involved in real-time problem solving, develop a set of recommendations based on your research findings and present those findings to the organisation.
Understanding and managing the corporate reputation is critical to successful marketing in the digital age. In this module, you will investigate a broad range of new and emerging ethical issues faced by modern marketers which impact on corporate reputation. In the digital age, corporate reputation can be damaged in minutes as news spreads across digital platforms. In this module, you will learn how to plan for contingencies, crisis and disaster as well as how to manage and sustain the corporate reputation through creating a range of corporate communications to stakeholders following the tenets of corporate social responsibility.
This module teaches the principles and processes of marketing research, which is essential to the business philosophy of meeting customer needs. It equips students with the knowledge and management skills to identify research needs, design and conduct research, and effectively use the resulting data to inform decision-making.
Marketers are presented with many complex choices in the context of an uncertain future. This module will develop your strategic thinking skills and explore how planning can be used to gain sustainable advantage. You will examine critically the tools of analysis needed to support the whole marketing planning process; appropriate marketing objectives and strategies; the structure and contents of a marketing plan; the interfaces with other business functions that underpin the planning process; and the implementation and control issues that will affect the marketing plan.
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