Digital Marketing MSc

University of Southampton

Develop the skills you need for a career in digital marketing on this specialist UK master’s course. Our academics combine research with expert knowledge, to incorporate the latest developments from the field into your learning. You’ll be well prepared to enter the industry, equipped with the skills that are most in demand.This course is ideal if you’re a business, economics, management or marketing graduate and want to specialise in the digital marketing field. It’s also a great opportunity if you have professional experience and want to expand your knowledge to benefit your career.MSc Digital Marketing is created and taught by industry experts and informed by our Business School and the Web Science Institute (centre for web research).This is a hands-on digital marketing course, including a real business marketing project and simulated consultancy exercise. You’ll learn concepts, discuss trends and analyse techniques in an interactive environment.The course covers topics such as:emerging digital communication techniquesweb analytics and insights into user behaviourimpact of online and multi-channel retailingtechnology underpinning digital marketingadvertising, public relations (PR) and sponsorshipproject design and managementCompulsory modules provide a balanced grounding in the skills of the subject, and optional modules will let you broaden your understanding or specialise in specific areas.In addition, you'll be visited by guest speakers leading in the sector.