Curious about studying Digital Marketing MScat Keele University? We've gathered all the key details—entry requirements, modules, fees, and more. Hear from real students by checking out reviews, or take the next step by booking an open day to explore it for yourself.
MSc - Master of Science
Keele University
Full Time
Sep 2026
2 Year
Build your expertise as a digital marketing professional, forging meaningful connections, crafting compelling narratives, and designing impactful strategies. Creativity and innovation in marketing are continually being transformed by advancements in digital technologies, offering new ways to engage global audiences. Explore specialist areas including emerging trends such as artificial intelligence and effective content strategies while mastering the tools to stay ahead in this ever-evolving industry. Enhance your practical skills through collaboration with organisations, equipping yourself with the knowledge and experience to unlock exciting career opportunities.Advancing your digital marketing career in today’s fast-moving global landscape requires creativity, leadership and analytical skills. The aim of our Digital Marketing MSc is to equip you with the skills needed to meet the growing demand for digital marketing professionals across various industries, preparing you for diverse roles such as digital marketing manager, content strategist, or conversion rate manager.Consumer behaviour is examined in depth, including the psychological, social, and ethical influences that influence consumer decisions. You’ll master data collection and analysis techniques, enabling you to generate valuable consumer insights. The programme also focuses on the potential of digital tools and channels, keeping you informed about the latest industry trends, and digital marketing essentials such as building hands-on skills in creating and managing integrated marketing campaigns, and analysing performance metrics. You’ll also expand your knowledge of the digital customer journey, exploring areas like user experience (UX) design, learn to map customer journeys, touchpoints, and design personalised, impactful content strategies.Central to this programme is a strong focus on advancing your professional development and providing practical industry engagement opportunities, strategically enhancing your employability. You’ll connect with experienced professionals, gain insights into the latest trends in your chosen field and have the opportunity to work directly with an organisation to develop solutions for a current business issue, gaining valuable real-world skills.Our programme provides the flexibility to align your studies to your career aspirations through a core Professional Project. You can choose to undertake a research project, consultancy project, or a strategic business proposal.Sustainability, ethics and responsible business practices are embedded throughout and by completing Keele Business School’s Sustainability Passport you’ll demonstrate your ability to incorporate sustainability practices in a professional context.Located in an innovation park that fosters collaboration between academia and industry, Keele’s campus offers a supportive learning environment designed to prepare you to excel in the dynamic world of global business.Duration of study: 1 year full-time, or up to 2 years with Placement.
During June to September, you will spend eight to 12 weeks undertaking a marketing research project on behalf of an organisation (chosen by Keele Business School). You?ll put into practice what you?ve learned, developing and applying your skills to solve a business problem, issue or focus on a specific project. As part of the eventual assessment, you?ll present your findings to the host organisation, exactly as you would do within the workplace. As an example, one student worked with a pet food company to explore new and innovative marketing techniques to promote their digital brand, while another undertook research and developed a marketing plan and social media campaign for fire training facilities. We also had one student help an online retail company develop and relaunch its digital brand, with another developing PR and marketing activities for a local arts centre. Please note that participation in the Consultancy Project is only available after a comprehensive selection process. Please view our terms and conditions to find out more.
An excellent opportunity if you have an idea for a new business venture, this module will provide you with the time, space and expertise to develop it. For between eight weeks to 12 months, youll be given the option of a base within the University incubator and have access to workshops and guidance from a network of entrepreneurs and business advisers. During this time, youll complete a portfolio of evidence on your idea and present this to an external stakeholder. Places are limited, and you will be required to undertake an interview prior to acceptance on this module.
In an increasingly competitive job market, employers are looking to recruit employees who have high-level knowledge, skills and workplace experience. With support from the Faculty Placement Officer, you will gain first-hand professional experience on a suitable, paid work placement for between eight weeks to 12 months. During your placement, you will be required to complete an extended project on behalf of the organisation. As part of the eventual assessment, you will present your findings to the host organisation, exactly as you would do within the workplace. Your placement can be based anywhere in the UK giving you the opportunity to work with local, national and international organisations.
The research dissertation is a formal written academic project of between 10,000 and 15,000 words, making it ideal preparation for future academic research at MPhil or PhD level or for the report-writing and scrutiny expected of senior management professionals. Taking inspiration from your own interests, and with support throughout from a supervisor with relevant expertise, you will choose a topic to research in the field of marketing. To give you an idea, it could be anything from country perceptions of outdoor guerrilla marketing to a comparison between charity and corporate marketing strategies.
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