Curious about studying Digital Marketing Management MScat University of Staffordshire? We've gathered all the key details—entry requirements, modules, fees, and more. Hear from real students by checking out reviews, or take the next step by booking an open day to explore it for yourself.
MSc - Master of Science
Online
Full Time
Sep 2027
1 Year
Climb the career ladder in the field of digital marketing, one of the fastest growing industries of the 21st century. With Staffordshire University, you will deal with modern world issues and the solutions offered up by contemporary digital marketing strategies. Through expert guidance, you will gain both technical and critical evaluation skills, and the ability to apply the most up-to-date digital techniques using new and emerging software. This postgraduate course will offer you the opportunity to keep up-to-date with the capabilities of modern internet banners, paid ads, SEO techniques and digital analytics, also, you’ll cover the rising importance of social media campaigning within organisations. Inspired by the thinking of the Institute of Direct and Digital Marketing (IDM) and Charted Institute of Marketing (CIM) we’ve designed a curriculum with a strong professional and practical ethos. Meaning we can focus on your employability and continued professional development.The flexible nature of this course will allow you the opportunity to explore specific aspects of digital marketing. In your first semester you will study four modules based around an advanced knowledge of the foundations of digital marketing: Scanning the Digital Environment, Strategic Marketing Communications and Media Management, Global Digital Consumer Behaviour and Experience, and Management Control and Internal Audit.
Digital marketing technology is radically transforming how businesses operate. The performance measurement of digital marketing campaigns is extremely challenging, and this is where digital marketing analytics can be particularly helpful for making data-driven business decisions. In this module you will learn about web analytics, social media analytics, and search marketing analytics, with a focus on deriving insights from digital data to make informed marketing decisions. You will get the opportunity to gain practical experience in key marketing analytics tools used in the industry.
This module is your digital marketing work placement and as such you will implement with an external organisation your skills and knowledge that you have learnt on the course. Placements can be in private, public or charity sector so that you can tailor your project to your career goals.
Global markets result in rapidly changing customer?s needs, driven by cultural norms and an accelerating pace of technological change. In this module you will address these challenges and how they impact on the digital marketing decisions facing marketers today.
With a broad focus, this module is designed to allow you the scope to focus on the existing digital marketing framework and to explore new approaches to digital strategic planning. Additionally, you will consider the role of the digital consumer and how potential changes in consumer behaviour may impact an organisations approach to digital marketing planning.
The AI in Digital Marketing module explores the transformative impact of Artificial Intelligence on modern marketing strategies, equipping students with the skills to integrate AI-driven tools into digital campaigns, branding, and content creation. Through a hands-on, project-based approach, students will experiment with AI-powered platforms to develop brand identities, build websites, and create personalised marketing strategies. The module covers key areas such as AI-generated content, predictive analytics, automation in customer engagement, and AI-driven SEO, providing both theoretical insights and practical applications. Students will critically assess the ethical implications of AI in marketing, including bias, transparency, and data privacy. By engaging with cutting-edge AI tools, they will develop innovative approaches to digital marketing, preparing them to leverage AI for competitive advantage in the evolving digital landscape.
In this hands-on module you will learn how to use digital marketing tools and techniques including the latest techniques for local/national/international SEO, driving sales from email marketing and paid online advertising. This includes using contemporary digital marketing tools such as SEMrush, Ubersuggest, Google Analytics, Search Console, Tag Manager and Data Studio.
This module is dedicated to you developing a Strategic Digital Marketing proposal with an external organisation which will give you a solid basis for your 60 CATS work placement at the end of the course. Oral presentations and a proforma will be used to develop your proposal through the module using an iterative process.
4.2
