Digital Marketing (Final Year Entry) - BA (Hons)

Oxford Brookes University

The BA (Hons) Digital Marketing (Final Year Entry) is designed for students who want to build on their previous studies and graduate with a globally recognised UK degree in just one year. This dynamic programme combines strategic marketing theory with practical digital skills to prepare you for today’s fast-moving marketing industry. You will explore areas such as social media management, consumer insight, digital strategy and data-led decision-making, while developing hands-on experience with industry-relevant tools and platforms. Through applied projects and real-world marketing challenges, you will learn how to turn data into actionable insight, create compelling digital campaigns and respond to changing consumer behaviour in global markets. With a strong focus on employability, creativity and responsible business practice, this course prepares you for a wide range of careers across digital marketing, communications, brand management and analytics.