Digital Marketing - BSc (Hons)

University of Roehampton

• Focus on digital marketing practice\
• Professionally focused curriculum\
• Career-ready skills

Our BSc Digital Marketing will prepare you to thrive in a fast-paced, globally connected industry. This degree will give you the practical skills and strategic mindset to shape impactful campaigns across digital platforms. What makes this course distinctive is its integration of hands-on digital marketing practice with emerging technologies and responsible communication. Using tools such as Google Analytics, Hootsuite, Power BI, and AI-enabled content design platforms, you will learn to plan, produce, and evaluate creative digital strategies that resonate with real audiences. Learning is immersive, engaging, and professionally focused. You will take part in practical workshops, case-based learning, live briefs, and industry-informed projects that mirror professional marketing environments. Assessment will be coursework-based and designed to support different learning styles, with tasks such as reports, portfolios, presentations, media assets, and data-led projects. Throughout your studies, you will build a portfolio showcasing your digital storytelling, campaign design, content creation, and data-driven insight demonstrating your readiness for roles such as digital marketing executive, social media manager, content creator, brand strategist, or marketing analyst.

You will build strong foundations in core marketing principles while developing applied skills in content creation, social media marketing, digital storytelling, and customer analytics. You'll be able to create, manage, and optimise content campaigns, and strategies across digital platforms, with emphasis on social media, influencer marketing, and customer analytics.

This course is aligned to employer's needs, with authentic assessments that replicate workplace tasks and reinforce employability. Our case and project-based learning will engage in in real marketing scenarios, campaigns and client challenges. You will develop these skills through practical projects, live briefs, and professional experience. Our careers team will support you with coaching, mentoring, CV and interview preparation support and you’ll also have access to employer-led sessions, where you can build your employability network.