Digital Marketing - BSc (Hons)

Birmingham Newman University

The BSc Digital Marketing is designed for those who want to understand how brands, businesses and consumers connect in an increasingly digital world. This programme combines creative thinking with data-driven decision making, equipping you with the skills needed to plan, deliver and evaluate effective digital marketing strategies. You will explore key areas such as social media marketing, content creation, search engine optimisation, digital advertising, analytics, branding and consumer behaviour. Throughout the degree, theory is applied to real-world contexts, ensuring you graduate with practical experience as well as a strong academic foundation. Live briefs, projects and industry-informed teaching help you understand how digital marketing operates across different sectors and platforms. The programme places strong emphasis on employability. You will develop skills in communication, critical analysis, problem-solving and digital technologies, all of which are highly valued by employers. Ethical practice, sustainability and responsible marketing are embedded throughout, reflecting current industry expectations. Graduates of Digital Marketing pursue careers such as digital marketing executive, social media manager, content strategist, SEO specialist, digital analyst, brand coordinator and marketing communications officer. The degree also provides a strong foundation for postgraduate study or entrepreneurial ventures in the digital economy.