Digital Marketing BA (Hons)
Robert Gordon University
Student rating
This is the overall rating calculated by averaging all live reviews for this uni on Whatuni.
( 4.2) View reviews

Want to know what it's like to study this course at uni? We've got all the key info, from entry requirements to the modules on offer. If that all sounds good, why not check out reviews from real students or even book onto an upcoming open days?

Different course options
academic-cap
Qualification

Bachelor of Arts (with Honours) - BA (Hons)

location-pin
Location

Main Site - Aberdeen

beaker
Study mode

Full Time

calendar
Start date

SEP-25

time
Duration

4 Years

Course info

Select a course option


Qualification

Bachelor of Arts (with Honours) - BA (Hons)

Location

Main Site - Aberdeen

Study mode

Full Time

Start date

SEP-25

Duration

4 Years

SELECTED

Subjects

Select a subject


Exam type

Select a an exam type


A level
SELECTED

Scottish Higher
SELECT

Access to HE Diploma
SELECT

Foundation Apprenticeship (SCQF Level 6)
SELECT

HNC (BTEC)
SELECT

HND (BTEC)
SELECT

International Baccalaureate Diploma Programme
SELECT

Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)
SELECT

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
SELECT

Scottish HNC
SELECT

Scottish HND
SELECT

T Level
SELECT

Location

Select student location


England
SELECTED

Scotland
SELECT

Wales
SELECT

Northern Ireland
SELECT

Channel Islands
SELECT

EU
SELECT

Rest of World
SELECT

Course info

Robert Gordon University offers the only BA (Hons) Digital Marketing degree available in Scotland. It will provide you with the relevant knowledge and skills to design, deliver and evaluate digital marketing strategies and campaigns, in preparation for a successful career in the industry.You will be introduced to a wide range of technologies and techniques, providing you with an overview of the digital technology landscape and strategic marketing principles of today. You will have the ...Read more

Robert Gordon University offers the only BA (Hons) Digital Marketing degree available in Scotland. It will provide you with the relevant knowledge and skills to design, deliver and evaluate digital marketing strategies and campaigns, in preparation for a successful career in the industry.You will be introduced to a wide range of technologies and techniques, providing you with an overview of the digital technology landscape and strategic marketing principles of today. You will have the opportunity to use these skills in real-world projects through placement and live agency projects.This course shares a common first year with BA (Hons) Digital Marketing and Business Analytics. At the end of first year you can choose to study BA (Hons) Digital Marketing or BA (Hons) Digital Marketing with Business Analytics.

Key stats

CUG Ranking
CUG Ranking
Source: Complete University Guide 2025
91st
Marketing
Drop-out rate
Drop-out rate
The percentage of students who didn't finish the course.
Calculated by 100% - (% of students continuing course + % of students completed course)
100 - 91 = 9% Drop-out rate Source: UNISTATS, 2019
9%
Employment rate
Employment rate
The percentage of students in full-time work 6 months after finishing their course.
Source: UNISTATS, 2019
91%
Average salary
Average salary
Source: UNISTATS, 2019
Marketing graduate salary at this uni
£20,000
UK Marketing graduate salary
£20,000
What students say
G
Giulia
17 Oct 23

Robert Gordon University is an institution that genuinely cares about the success and well-being of its students. Its commitment to academic excellence, research, diversity, and..Read more

V
Veronika
19 Apr 23

RGU is a contemporary university located on the outskirts of the city, offering a peaceful environment for students to study in. The campus is situated alongside a river, which..Read more

Entry requirements

Exam type

A level

A level:

BCC Grades / Points required

Scottish Higher:

BBBC Grades / Points required

Access to HE Diploma:

M:45,P:15 Grades / Points required

Foundation Apprenticeship (SCQF Level 6):

Pass Grades / Points required

HNC (BTEC):

P Grades / Points required

HND (BTEC):

P Grades / Points required

International Baccalaureate Diploma Programme:

27 Grades / Points required

Leaving Certificate - Higher Level (Ireland) (first awarded in 2017):

H2,H3,H3,H3 Grades / Points required

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016):

DMM Grades / Points required

Scottish HNC:

Pass Grades / Points required

Scottish HND:

Pass Grades / Points required

T Level:

M Grades / Points required

Not currently available, please contact university for up to date information.

Not currently available, please contact university for up to date information.

Pass 60 credits to include 45 Level 3 credits at grade Merit. Diploma must be completed in a relevant subject.

May be accepted in combination with SQA Highers

A relevant HNC will be considered for entry to year 2.

A relevant HND will be considered for entry year 3.

Not currently available, please contact university for up to date information.

Not currently available, please contact university for up to date information.

In a relevant subject.

A relevant HNC will be considered for entry to year 2.

A relevant HND will be considered for entry to year 3.

Not currently available, please contact university for up to date information.

Tuition fees

Students living in

England

£5,660 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from England

This is the fee you pay if you live within England. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.

This is the fee you pay if you live within England. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.

£1,820 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Scotland

This is the fee you pay if you live within Scotland. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.

This is the fee you pay if you live within Scotland. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.

£5,660 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Wales

This is the fee you pay if you live within Wales. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.

This is the fee you pay if you live within Wales. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.

£5,660 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Northern Ireland

This is the fee you pay if you live within Northern Ireland. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.

This is the fee you pay if you live within Northern Ireland. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.

£5,660 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Channel Islands

This is the fee you pay if you live within Channel Islands. Please note, this is subject to change.

This is the fee you pay if you live within Channel Islands. Please note, this is subject to change.

£5,660 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from EU

This is the fee you pay if you live within the European Union. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.

This is the fee you pay if you live within the European Union. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.

£15,860 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from International

This is the fee you pay if you are an International student. Please note, this is subject to change. Please confirm the most up to date fee with the individual institution.

£15860 Per year

UCAS/IDP Connect

Latest reviews

Latest Digital marketing reviews

Digital marketing
Digital marketing
G
Giulia
17 Oct 23
Digital Marketing PGCert / PGDip / MSc
Robert Gordon University is an institution that genuinely cares about the success and well-being of its students. Its commitment to academic excellence, research, diversity, and...
Read more
V
Veronika
19 Apr 23
Digital Marketing PGCert / PGDip / MSc
RGU is a contemporary university located on the outskirts of the city, offering a peaceful environment for students to study in. The campus is situated alongside a river, which...
Read more
Review breakdown
University rating
University rating
Students' union
Societies and Sports
University halls
Facilities
Lecturers and teaching quality
Local life
Career prospects
Student support
Location
Campus look and feel
Student life
Course rating
Course content
Work placements and internships
Tutor contact time
Subject facilities
University location
Cost of living
Safety
Public transport
Part-time work opportunities
Graduate employment opportunities
Diversity
Location
Safety
Room allocation
Internet/wifi
Value for money
Property management

How Digital marketing students rated:

Student rating
( 4.0) 3 reviews
5 star
34%
4 stars
33%
3 stars
33%
2 stars
0%
1 star
0%

How all students rated:

Student rating
( 4.2) 323 reviews
5 star
38%
4 stars
46%
3 stars
14%
2 stars
1%
1 star
1%
Search reviews that mention

Uni info

Robert Gordon University
Garthdee House Garthdee Road Aberdeen Aberdeen, City Of AB10 7QB United Kingdom
Nearest train station: Aberdeen  1.6 miles away

Find a course

  • Undergraduate
  • HND / HNC
  • Foundation degree
  • Access & foundation
  • Postgraduate