Digital Marketing - BA (Hons)

Liverpool Hope University

Want to build brands, create content and shape the future of digital communication? BA (Hons) Digital Marketing at Liverpool Hope University is designed for ambitious, creative and digitally curious students who want to thrive in one of the world’s fastest-growing industries. You’ll explore digital marketing strategy, consumer behaviour, digital communications, social media marketing, Search Engine Optimisation (SEO) and data analytics, discovering how organisations connect with audiences, build brands and create value in a global digital economy. You’ll also look at what’s changing the industry right now. From Artificial Intelligence (AI) and digital transformation to emerging technologies and evolving consumer expectations, you’ll examine the forces shaping the future of marketing. This is a university degree that gets you thinking. You’ll develop the strategic, analytical and critical-thinking skills to explore marketing challenges, understand consumer decisions and develop evidence-based solutions. You’ll study with research-active academics whose teaching reflects current developments in digital marketing, business, technology and consumer behaviour. If you want to understand what makes digital marketing work and where it’s heading next this degree gives you the knowledge and skills to get started.