Digital Marketing and Psychology - BA (Hons)

Liverpool Hope University

Please note that Combined Honours degrees at Liverpool Hope University are split 50/50. This means both subjects will be studied equally.

Turn your creativity into a career with a BA (Hons) Digital Marketing degree at Liverpool Hope. Designed for ambitious students, this course explores how organisations use digital marketing to connect with audiences, build brands and grow in an increasingly digital world.  You will develop a strong understanding of digital marketing strategy, consumer behaviour, digital communications, content creation, analytics and emerging technologies, while exploring how artificial intelligence, digital transformation and changing consumer expectations are reshaping the marketing profession. Throughout the course, you’ll tackle real business challenges, analyse market trends and learn how to create evidence-based marketing strategies that deliver results.  You’ll be taught by academics whose teaching reflects the latest developments in marketing, business and consumer behaviour, ensuring your learning stays relevant to today’s fast-moving digital economy. With a focus on both theory and practical application, you’ll gain the knowledge, confidence and transferable skills needed to succeed and prepare you for an exciting career at the forefront of marketing. 

Psychology at Liverpool Hope University is a British Psychological Society (BPS) accredited degree that explores how and why people think, feel and behave. Designed for students who are curious about human behaviour and want to understand the science behind the mind, the course combines psychological theory with practical research experience. You'll study the core areas of psychology, including cognitive, biological, developmental and social psychology, alongside research methods and data analysis. Teaching is informed by the latest research and supported by specialist laboratories, giving you opportunities to develop practical skills while investigating real-world psychological questions. Throughout your degree, you'll build highly valued transferable skills including critical thinking, communication, research design, problem-solving and data interpretation. These skills prepare graduates for careers across psychology, education, health, business and the public sector. With personalised support from experienced academics, opportunities to conduct your own research and a curriculum recognised by the British Psychological Society, Psychology at Liverpool Hope University provides a strong foundation for professional training, postgraduate study and graduate employment. Whether your ambition is to become a psychologist or apply psychological knowledge in another profession, this degree equips you with the knowledge, confidence and practical experience to take your next step.