Digital Business Analytics - BSc (Hons)

Manchester Metropolitan University

The BSc (Hons) Digital Business Analytics course equips you with the skills to extract, interpret, and communicate actionable insights, helping organisations gain a competitive edge through data-driven decision making. Ideal for those who enjoy working with data, the course covers business data analytics, data visualisation, advanced analytics, AI, and the strategic application of analytics in business decisions. You'll develop your skills progressively, starting with foundational data literacy and statistical thinking in your first year. In the second year, you’ll gain hands-on experience with tools such as Excel and Power BI, while your final year focuses on advanced research and predictive modelling using Python. The course emphasises real-world applications, ethical data use, and professional skills, including communication, teamwork, and critical thinking. After graduation, you'll be prepared for data-centric roles across industries and will be confident in solving complex problems and delivering business value through analytics.

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- Gain the skills to lead digital innovation and shape the future of business in a fast-growing, technology-driven world. *

- You’ll gain an understanding in the ethical implications of data usage and digital technologies, ensuring responsible business practices. *

- Develop entrepreneurial skills and explore opportunities to create and manage digital business ventures. *

- Gain practical skills using advanced software and platforms for data analysis and digital business solutions. *

- Gain real-world experience through internships and placements in leading companies, enhancing your professional skills and network. *

- Through activities including internships or volunteering. With our award winning 'Rise at Manchester Met' programme, you can gain extra academic credits towards your degree.