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Bachelor of Science (with Honours) - BSc (Hons)
Main Site
Full Time
OCT-25
4 Years
Select a course option
Bachelor of Science (with Honours) - BSc (Hons)
Main Site
Full Time
OCT-25
4 Years
Select a an exam type
We live in a consumer-driven society. This BSc Consumer Behaviour and Marketing course enables you to understand how consumers think, and how this is essential to marketing and the formulation of policy.It was one of the first of its kind in the UK, bringing together the disciplines of consumer behaviour, business and marketing, applied psychology and applied economics. You will be taught by specialists, including strong collaborations with staff from Henley Business School. The University of Reading is ranked 14th in the UK for Marketing (Complete University Guide, 2024). While you study, you will have the opportunity to gain insights from outside speakers from industry.In the final year, you will have the option of completing a marketing consultancy project linked to a live organisation, or an applied independent research project in an area that you're passionate about. Recent projects have explored consumer behaviour and marketing in relation to brands, globalisation, sport, viral advertising, gender, binge drinking, computer games, cosmetics, fashion, product placement, technology and food.This course is recognised by the Chartered Institute of Marketing (CIM) as an Accredited Degree, enabling graduates to receive exemptions from all but one module of the Certificate in Professional Marketing or Certificate in Professional Digital Marketing qualification, or exemptions from all but two CIM modules for the Diploma in Professional Marketing qualification or Diploma in Professional Digital Marketing.You'll undertake a one-year placement between the second and final year, either in the UK or abroad. Organisations are increasingly looking to employ graduates with a comprehensive set of relevant knowledge and skills and this course offers an ideal opportunity to gain or build on existing experience. Recent students have undertaken placements with companies such as BMW, Microsoft, Disney, L’Oréal and Samsung.While on placement, our students have undertaken activities as varied as conducting social media competitor analysis, brand development and working on developing communications strategies and sales. Successful selection for placement is dependent on an excellent academic record as well as evidence of a high level of motivation.For more information, please visit the programme page: https://www.reading.ac.uk/ready-to-study/study/subject-area/marketing-ug/bsc-consumer-behaviour-and-marketing-with-placement-year
Exam type
A levelA level:
BBB Grades / Points required
Scottish Higher:
ABBBB Grades / Points required
Access to HE Diploma:
D:18,M:27 Grades / Points required
Cambridge International Pre-U Certificate - Principal:
M2,M2,M2 Grades / Points required
Extended Project:
B Grades / Points required
International Baccalaureate Diploma Programme:
30 Grades / Points required
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016):
DDM Grades / Points required
T Level:
M Grades / Points required
Not currently available, please contact university for up to date information.
Not currently available, please contact university for up to date information.
Not currently available, please contact university for up to date information.
Not currently available, please contact university for up to date information.
In recognition of the excellent preparation that the Extended Project Qualification provides to students for University study, we now include achievement in the EPQ as part of a formal offer. Eligible applicants would receive two offers, our usual offer plus an alternative offer of a B in the EPQ and one grade lower in their A level subjects
Not currently available, please contact university for up to date information.
Not currently available, please contact university for up to date information.
Minimum grade C in the Core Component.
Top 5 A-levels taken by students who study this subject at uni.
Students living in
England
£9,250 per year
Students from England
This is the fee you pay if you live within England. Please note, this fee has been confirmed.
£9,250 per year
Students from Scotland
This is the fee you pay if you live within Scotland. Please note, this fee has been confirmed.
£9,250 per year
Students from Wales
This is the fee you pay if you live within Wales. Please note, this fee has been confirmed.
£9,250 per year
Students from Northern Ireland
This is the fee you pay if you live within Northern Ireland. Please note, this fee has been confirmed.
£9,250 per year
Students from Channel Islands
This is the fee you pay if you live within Channel Islands. Please note, this fee has been confirmed.
£25,250 per year
Students from EU
This is the fee you pay if you live within the European Union. Please note, this fee has been confirmed.
£25,250 per year
Students from International
£25250 Per year
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