Consumer Behaviour and Marketing with Placement Year BSc (Hons)
University of Reading
Student rating
This is the overall rating calculated by averaging all live reviews for this uni on Whatuni.
( 4.2) View reviews

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Qualification

Bachelor of Science (with Honours) - BSc (Hons)

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Location

Main Site

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Study mode

Full Time

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Start date

OCT-25

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Duration

4 Years

Course info

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Qualification

Bachelor of Science (with Honours) - BSc (Hons)

Location

Main Site

Study mode

Full Time

Start date

OCT-25

Duration

4 Years

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Subjects

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Marketing
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A level
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Scottish Higher
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Access to HE Diploma
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Cambridge International Pre-U Certificate - Principal
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Extended Project
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International Baccalaureate Diploma Programme
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Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
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T Level
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England
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Scotland
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Wales
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Northern Ireland
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EU
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Course info

We live in a consumer-driven society. This BSc Consumer Behaviour and Marketing course enables you to understand how consumers think, and how this is essential to marketing and the formulation of policy.It was one of the first of its kind in the UK, bringing together the disciplines of consumer behaviour, business and marketing, applied psychology and applied economics. You will be taught by specialists, including strong collaborations with staff from Henley Business School. The University of ...Read more

We live in a consumer-driven society. This BSc Consumer Behaviour and Marketing course enables you to understand how consumers think, and how this is essential to marketing and the formulation of policy.It was one of the first of its kind in the UK, bringing together the disciplines of consumer behaviour, business and marketing, applied psychology and applied economics. You will be taught by specialists, including strong collaborations with staff from Henley Business School. The University of Reading is ranked 14th in the UK for Marketing (Complete University Guide, 2024). While you study, you will have the opportunity to gain insights from outside speakers from industry.In the final year, you will have the option of completing a marketing consultancy project linked to a live organisation, or an applied independent research project in an area that you're passionate about. Recent projects have explored consumer behaviour and marketing in relation to brands, globalisation, sport, viral advertising, gender, binge drinking, computer games, cosmetics, fashion, product placement, technology and food.This course is recognised by the Chartered Institute of Marketing (CIM) as an Accredited Degree, enabling graduates to receive exemptions from all but one module of the Certificate in Professional Marketing or Certificate in Professional Digital Marketing qualification, or exemptions from all but two CIM modules for the Diploma in Professional Marketing qualification or Diploma in Professional Digital Marketing.You'll undertake a one-year placement between the second and final year, either in the UK or abroad. Organisations are increasingly looking to employ graduates with a comprehensive set of relevant knowledge and skills and this course offers an ideal opportunity to gain or build on existing experience. Recent students have undertaken placements with companies such as BMW, Microsoft, Disney, L’Oréal and Samsung.While on placement, our students have undertaken activities as varied as conducting social media competitor analysis, brand development and working on developing communications strategies and sales. Successful selection for placement is dependent on an excellent academic record as well as evidence of a high level of motivation.For more information, please visit the programme page: https://www.reading.ac.uk/ready-to-study/study/subject-area/marketing-ug/bsc-consumer-behaviour-and-marketing-with-placement-year

Key stats

WUSCA ranking:
WUSCA student ranking
These are the 2024 rankings, based on ratings given by past and current students.
53/101
CUG Subject Ranking
CUG Subject Ranking
Source: Complete University Guide 2025
18th
CUG Ranking
CUG Ranking
Source: Complete University Guide 2025
35th
Marketing
Drop-out rate
Drop-out rate
The percentage of students who didn't finish the course.
Calculated by 100% - (% of students continuing course + % of students completed course)
100 - 90 = 10% Drop-out rate Source: UNISTATS, 2019
10%
Employment rate
Employment rate
The percentage of students in full-time work 6 months after finishing their course.
Source: UNISTATS, 2019
100%
Average salary
Average salary
Source: UNISTATS, 2019
Marketing graduate salary at this uni
£23,000
UK Marketing graduate salary
£21,000
What students say
G
Grace
24 Feb 24

I feel like theres lots of support for students within your course and in general for your mental well-being. The university is much more modern with more different things to do..Read more

G
Georgie
30 Jan 23

Reading, in general is so underrated in how well it is located. The campus is gorgeous, especially the lake. The student's union is a great place to hang out in the day and the..Read more

Modules

Modules (Year 1)
Modules (Year 2)
Modules (Year 3)
Modules (Year 4)
IDP Connect

Entry requirements

Exam type

A level

A level:

BBB Grades / Points required

Scottish Higher:

ABBBB Grades / Points required

Access to HE Diploma:

D:18,M:27 Grades / Points required

Cambridge International Pre-U Certificate - Principal:

M2,M2,M2 Grades / Points required

Extended Project:

B Grades / Points required

International Baccalaureate Diploma Programme:

30 Grades / Points required

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016):

DDM Grades / Points required

T Level:

M Grades / Points required

Not currently available, please contact university for up to date information.

Not currently available, please contact university for up to date information.

Not currently available, please contact university for up to date information.

Not currently available, please contact university for up to date information.

In recognition of the excellent preparation that the Extended Project Qualification provides to students for University study, we now include achievement in the EPQ as part of a formal offer.  Eligible applicants would receive two offers,  our usual offer plus an alternative offer of a B in the EPQ and one grade lower in their A level subjects

Not currently available, please contact university for up to date information.

Not currently available, please contact university for up to date information.

Minimum grade C in the Core Component.

Popular A-level subjects

Marketing

Top 5 A-levels taken by students who study this subject at uni.

Psychology
47%
Business Studies
38%
English Literature
27%
Economics
24%
Media Studies
16%
HESA

Tuition fees

Students living in

England

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from England

This is the fee you pay if you live within England. Please note, this fee has been confirmed.

This is the fee you pay if you live within England. Please note, this fee has been confirmed.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Scotland

This is the fee you pay if you live within Scotland. Please note, this fee has been confirmed.

This is the fee you pay if you live within Scotland. Please note, this fee has been confirmed.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Wales

This is the fee you pay if you live within Wales. Please note, this fee has been confirmed.

This is the fee you pay if you live within Wales. Please note, this fee has been confirmed.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Northern Ireland

This is the fee you pay if you live within Northern Ireland. Please note, this fee has been confirmed.

This is the fee you pay if you live within Northern Ireland. Please note, this fee has been confirmed.

£9,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from Channel Islands

This is the fee you pay if you live within Channel Islands. Please note, this fee has been confirmed.

This is the fee you pay if you live within Channel Islands. Please note, this fee has been confirmed.

£25,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from EU

This is the fee you pay if you live within the European Union. Please note, this fee has been confirmed.

This is the fee you pay if you live within the European Union. Please note, this fee has been confirmed.

£25,250 per year

This information comes from UCAS, or in some cases the institution directly.
Please note: fees do vary so please make sure you contact the institution for up to date information.

Students from International

This is the fee you pay if you are an International student. Please note, this fee has been confirmed.

£25250 Per year

UCAS/IDP Connect

Latest reviews

Latest Consumer Studies reviews

Consumer Studies
Consumer Studies
Marketing
G
Grace
24 Feb 24
Consumer Behaviour and Marketing with Placement Year BSc (Hons)
I feel like theres lots of support for students within your course and in general for your mental well-being. The university is much more modern with more different things to do...
Read more
G
Georgie
30 Jan 23
Consumer Behaviour and Marketing with Placement Year BSc (Hons)
Reading, in general is so underrated in how well it is located. The campus is gorgeous, especially the lake. The student's union is a great place to hang out in the day and the...
Read more
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How Consumer Studies students rated:

Student rating
( 4.2) 10 reviews
5 star
40%
4 stars
50%
3 stars
0%
2 stars
10%
1 star
0%

How all students rated:

Student rating
( 4.2) 1,792 reviews
5 star
35%
4 stars
55%
3 stars
9%
2 stars
1%
1 star
0%
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Uni info

University of Reading
University of Reading , Reading

The University of Reading has a single aim: to make the world a better place for all....

Student rating
( 4.2) View reviews
CUG ranking
35th
University of Reading
Room 208 Pepper Lane Reading Wokingham RG6 6AH United Kingdom
Nearest train station: Basingstoke  0.3 miles away

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