Communication, Culture and Media MA

Coventry University

Driven by real-world case studies and industry projects, this course explores the major forces reshaping today’s media, from AI and short-form video to influencer culture and new digital storytelling formats. Preparing you to graduate as a forward-thinking creative professional equipped to lead and innovate in a rapidly changing landscape. New technologies: investigate how emerging technologies, platforms, and AI are transforming contemporary media production and culture.Active learning: create and evaluate digital storytelling strategies while exploring influencer culture and evolving audience engagement across global media environments.Career ready: build industry-ready creative skills to innovate and respond to change in today’s fast-moving media landscape. Why you should study this course Industry-ready skills: develop the creative, critical and digital expertise needed to succeed in today’s fast-moving global media and communications industries.Future-focused topics: explore the trends transforming media today, from AI-generated content and short-form video platforms to influencer culture and emerging digital storytelling.Real-world media insights: work with contemporary case studies and applied learning that connect critical theory with current media and communications practice.Advanced expertise: analyse and challenge traditional and emerging ideas in cultural studies and media theory, building specialist knowledge valued across media, communications and cultural sectors.Join a legacy of innovation: study alongside a diverse postgraduate community, while joining a legacy of graduates thriving across journalism, film, marketing and digital media.