Business with Tourism Management (with Placement Year)

Anglia Ruskin University

How lucky we are to have beautiful and historic Cambridge as our classroom! This module takes full advantage of our campus base to learn about tourism in different contexts: from heritage and visitor experiences, cultural hot spots such as Europe's first eco-mosque for 1,000 worshippers in Mill Road, and food and drink tourism from pop-ups to festivals. With field trips to put your learning in practice. From a visitors perspective you'll look at different heritage and cultural tourism sectors, flows, and clusters on both a local and global scale, elaborating on how notions of culture and heritage are made, interpreted, managed, and used. Key concepts such as culture, heritage (in its various forms: tangible and intangible; cultural; natural; personal; etc.), cosmopolitanism, interpretation, identity and dissonance, are defined, illustrated and discussed, through relevant case studies, examples, and field trips. Food and drink tourism represents a form of special interest tourism that throws light on how culinary artefacts and their history link with a place, identity and culture. Dark tourism and slum tourism are more controversially discussed new forms of cultural tourism given their focus on human tragedy, and disasters as main attractions and will be examined in terms of the form they take and the concerns raised by ethical issues. Case studies will be drawn from research in urban and non-urban contexts; however, particular attention will be paid to cultural and heritage tourism in cities. Destinations have increasingly given attention to the role of food and drinks as part of their local intangible heritage. These have been integrated into an original and innovative destination marketing strategy that focuses on trails and festivals to respond to a desire for ?local? authentic (food) experiences. Therefore, we'll place special emphasis on food and drink tourism which has been recognised as a powerful vehicle for behavioural and attitudinal change, specifically w

Project management is a key skill for any future professional. This module focuses on providing a sound basis for managing or working on projects. In essence, the concept of managing a project hinging on one quite basic principle, managing the triangle of: quality of the project outcomes, cost and time. The module covers: Project Management Body of Knowledge; the importance of stakeholder and risk management; scheduling and costing; monitoring and controlling techniques, time management and resource optimisation; improving the success of projects; and the principles of agile project management.

Ruskin Modules are designed to prepare our students for a complex, challenging and changing future. These interdisciplinary modules provide the opportunity to further broaden your perspectives, develop your intellectual flexibility and creativity. You will work with others from different disciplines to enable you to reflect critically on the limitations of a single discipline to solve wider societal concerns. You will be supported to create meaningful connections across disciplines to apply new knowledge to tackle complex problems and key challenges. Ruskin Modules are designed to grow your confidence, seek and maximise opportunities to realise your potential to give you a distinctive edge and enhance your success in the workplace.

Entrepreneurs are people who identify and exploit opportunities for new products, marketing or processes to generate economic and social value. Entrepreneurship is not just about new venture creation, it involves using creative or innovative ideas to recognise and develop solutions. You'll work as part of a team over 3 rounds of activity (such as gamification, experiential learning and simulation) to focus on the identification of an opportunity, the creation of a product or service and pitching a concept to work as part of the team to develop your skills and collaborate with organisations and guest speakers.

You'll be introduced to the main theoretical concepts underpinning tourism and events studies today, along with some of the issues that affect tourism destinations, industries (such as the events industry) and tourists themselves. Challenging the conventional foundations of modern mass tourism, the travel market has expanded its demands to reflect growing concerns about the overall performance of the tourism sector. You'll cover historical changes in leisure and development of tourism in specific destination localities and the wider world through case studies. We'll also focus on the development of mass package tourism, where it takes place and why; what are the social, economic, and environmental consequences of these developments in particular places. We will also examine the increasing globalization of the world economy and the role of tourism, and events on particular topics such as the geographies of food, notions of mobilities that breakdown the separation of everyday travel and tourist travel. This module will consider the rise of special interest travel, from ecotourism to dark tourism, and of course the events sector, with a specific case study of the events sector, and the organisations involved in its operation. We'll introduce the theory of tourism study which considers both the destination (tourism) and market (tourist) characteristics of the sector. A variety of models have been developed to help us understand the main issues and debates surrounding tourism development and management. Examples of these include the Destination Life Cycle and Irridex models, simple illustrations of tourism dynamics. These types of models will be introduced and developed throughout the modular programme.

Your placement year is a chance to put everything you've learnt in Years 1 and 2 into practice. Spend up to nine months working for an organisation, developing your skills and gaining valuable work experience.

Strategic Management is a fascinating discipline that studies the long-term purpose and direction of organisations, by looking at how to achieve a sustainable competitive advantage. You'll explore core frameworks and analytical techniques that will enable you to assess the resources and capabilities of organisations in relation to the conditions of the industry, macro environment and stakeholder pressures. Your focus then turns to strategic implementation, specifically in relation to business-level and corporate-level strategies. This is organised around five thematic areas: the evaluation of strategic options in terms of suitability, acceptability and feasibility; 'intended strategy development' versus 'emergent strategy development'; the role of organisational structures and systems in strategy development; leadership of strategic change; and finally the practice of strategy: who is involved in strategy development, the types of activities in which strategists are involved, and the types of methodologies that strategists use.

You'll develop understanding of the shift towards more environmentally, socially and economically responsible business practice and in particular focus on the drivers behind this shift; including an understanding of the sustainable development goals and growing business arguments for including a consideration of sustainability in all business and management practice. The module promotes a personal approach to the issues of sustainability and personal and social responsibility. The module includes an authentic assessment where you'll be diagnosing, designing and evaluating an environmental management plan for your households or organisations, while reflecting on your personal responsibility and ethical behaviour. You'll pay special attention to questioning the different responses of business in relation to social responsibility and sustainable management. If you're studying BSc (Hons) Business Management, successful completion of this module provides exemption against the Chartered Management Institute's (CMI) unit 5022V1 Organisational Corporate Social Responsibility.

In this module we critically review the social and economic consequences of certain forms of tourism in examining differing practices and planning of sustainable tourism using case studies. We will focus on how specific variants of the sustainable tourism development such as ecotourism, nature and wildlife tourism, Events Tourism, and approaches such as pro-poor tourism are seeking to bring more widespread social, economic and environmental benefits to the contexts in which they are implemented, with a particular focus on the benefits to local people, including the poorest groups of people in Tourism Destinations. The module therefore examines the regional, national, and international frameworks in which the tourism industry operates. It identifies some of the main alternative options and strategies for tourism development examining the potential economic, cultural and environmental potentials, determinants, and constraints. The module uses in-depth case studies from around the world to focus on strategies of 'sustainable tourism' in mass tourism destinations, as well as market interventions such as 'pro-poor tourism'.

You'll have the opportunity to bring together your learning on live brief assessments and be part of an interdisciplinary team addressing a current issue in business. You'll be presented with a current business issue and be required to research, analyse and evaluate the issue effectively as a team. You'll act as the expert in your field of study to bring the perspective of that specialty to a complex business problem. You'll identify the key problems and issues, conduct literature reviews, evaluate information, investigate and adopt suitable development methodologies, determine solutions, process data, critically appraise and present the findings of your project using a variety of media. You'll create a poster presentation on your project for your team to display, and answer questions on, to an audience of academics and employers at a poster presentation event. You'll write a group business report on the outcomes of your project, evidencing your recommendations alongside an individual piece of reflective work on how you approached the issue, worked successfully as a team member, conducted robust business research and developed sound conclusions and recommendations.