Business with Marketing BA (Hons)

University of Greenwich

This course aims to lead the student into all levels of business decision-making, from strategic to operational, and provide them with broad financial understanding so that decisions and their consequences for business can be evaluated introduce some of the technical tools that inform the decision-making, including further data reduction and statistical models introduce the strategies and concepts of individual and group creativity and apply them in common sense examples from business examine and evaluate decision-making as a human activity in organizations.

This course has been designed to fuse together consumer behaviour and marketing research to provide an exciting and rewarding journey, which will build on and enhance your marketing knowledge throughout your degree. The aim of the course is to allow students to gain an insight into the study of consumer behaviour and to develop an understanding of how consumers make every day decisions. It is widely acknowledged that ?the customer is king?, which implies developing customer-centric strategies. Therefore, the study of consumers and consumer behaviour is imperative if one is to succeed in the marketplace. To that end the course will help student contextualise consumer behaviour, enabling them to understand how marketers can use and apply consumer behaviour theory.

The aim of this module is to help business students develop the necessary skills to find a placement and appropriate graduate employment, and to increase students' employability skills.

This module has been designed to gain a deeper understanding of Marketing Research and to provide an exciting and rewarding journey, which will build on and enhance your marketing knowledge throughout your degree. The aim of the module is to allow students to gain an insight into research in a marketing context and to develop an understanding of how research underpins everyday decisions. Students will also develop an appreciation of the ethical framework within which marketing research operates (with specific reference to the Marketing Research Society. Students will also have the opportunity to develop a marketing research project and in doing so develop an appreciation of the processes involved

The course covers the design, operation, analysis and control of goods and services. This course aims to describe the evolution of Operations Management toward sustainability. As the operations function is the key area for changing inputs to outputs, it has the most impact on the sustainability of an organisation. It addresses the question of how corporations can switch internal and external competitive practices towards co-operation. This course will study the methods organisations use to create value for customers through six operating priorities: quality, cost, time, flexibility, fashion, and sustainability (environmental, social, and long term economic). The course uses project based learning blended with more traditional lectures and tutorials. The project, which is the basis for the assessment, is to develop over the year an operations plan for a fictitious company. Each week the tutorial activities will link in to an aspect of the operations plan. The ideas of the students will be recorded and monitored using wikis. The wikis may then be used to build the operations plan. Most of the wikis will be visible to all students and will facilitate collaborative and co-operative learning. Wikis will also be reviewed by the individual groups to aid learning and allow the sharing of best practice across the whole cohort.

The overall aim of this course is to produce professional business managers capable of making effective and efficient project management decisions. The course provides a range of academic knowledge, business understanding, project management techniques and seeks to develop within students the ability to integrate these with an appreciation of the usefulness of appropriate project management software. On completion of the course, students will have the core knowledge needed to work successfully within a project team or as a project manager on small projects in an environment constrained by time, cost and quality. The course will expose students to the unique nature of project management by utilising a range of learning activities including, but not limited to lectures, tutorials, talks from project management professionals and workshops on project management software. Highlighting the rise of the contemporary project-orientated organisation will cause the student to give greater consideration to the importance of understanding the basic disciplines of project management, such as resource and time planning, controls, communication mechanisms, reviews and other project management tools.

The course is the shell for the one year placement, which is available to all Business Faculty students who have completed Stage 2 (L5) of their undergraduate degree programme. It aims to give students experience of graduate level employment and to allow them to reflect upon and synthesise their learning from the experience of working in such a role.

The course is the shell for the one year placement, which is available to all Business Faculty students who have completed Stage 2 (L5) of their undergraduate degree programme. It aims to give students experience of graduate level employment and to allow them to reflect upon and synthesise their learning from the experience of working in such a role.

The purpose of this course is: To support the development of marketing students into autonomous learners and independent thinkers; To enable future managers to engage with leading-edge theory in a positive and open minded way; To enable them to envisage the impact of current and future trends on the role and implementation of Marketing; To encourage further research and enquiry into the 'edges' of discipline.

This module aims to: Demonstrate that innovation is a creative process that fuels new ideas which in turn make invention possible; Develop conceptual thinking as to how the practice of innovation results in both radical and incremental change and demonstrate how it forms an important part of entrepreneurial activity; Promote discussion and reflection on the various knowledge-based industries such as science, engineering and creative industries and how they differ in fostering innovation; Present the students with useful insights into developing innovations and taking these ideas into practice.

The course will develop critical analytical skills relevant to strategic management and will reflect the plurality of perspectives and approaches to strategic management wherever it is possible and appropriate. Also, the course will introduce students to the cognitive processes and core analytical tools which underpin the management of strategy in organisations. The cognitive element is complemented by a business reality component in the form of a game simulation exercise. Alongside the teaching of tools and skills, students will be encouraged to develop a critical appreciation of the nature and limits of business strategy and an understanding of the organisational dynamics involved in strategy development.

This module aims to develop students' awareness of their skills, knowledge and personal qualities in preparation for seeking appropriate graduate employment. Prepare students for their responsibilities and rights within the workplace. Increase students' employability by developing interpersonal and communication skills. Enhance skills for life-long learning and commitment to continuing professional development. This is a none-credit bearing course which aims to not only refresh the studies of PPD1 and PPD2 but also provide with students who have no prior experience on Personal and Professional trainings a full pack of knowledge.

The course is designed to introduce the students to the concept of environmentally sustainable business. The relations between business activity & economic growth, and the natural environment will be examined from different perspectives. The aim of the course is to enhance students? awareness of the environmental impacts of business with a particular focus on climate change by introducing the relevant environmental impact analysis tools and sustainability indicators. In addition, the course considers how businesses and other stakeholders have responded to and prepared for environmental challenges. It is questioned whether and how it is possible to manage a business in an environmentally sustainable manner. The course will identify factors that prevent businesses from becoming more environmentally sustainable and discuss business models and practices that enable them to become so. Students should develop the skills to successfully select, implement and promote the adoption of business practices that can reduce the environmental impacts of business and to identify business opportunities associated with the green economy.