Curious about studying Business Management with Marketing - BA (Hons)at University of Leeds? We've gathered all the key details—entry requirements, modules, fees, and more. Hear from real students by checking out reviews, or take the next step by booking an open day to explore it for yourself.
Bachelor of Arts (with Honours) - BA (Hons)
Main Site
Full Time
Sep 2026
4 Year
You’ll study your Business Management with Marketing degree at the world-renowned Leeds University Business School. Accredited by the leading professional marketing body, the Chartered Institute of Marketing (CIM), this course combines strategic business management with a specialisation in marketing. You'll have the opportunity to learn from industry leaders at guest lectures and events, giving you valuable insights into career paths in marketing and other management functions. You’ll cover the core concepts and techniques of both management and marketing, such as decision-making, marketing strategy, consumer behaviour and advertising, and understand the wider context of business. You’ll also gain a solid foundation in important business functions such as accounting and supply chain management. Diverse optional modules will allow you to focus on topics ranging from digital information management to innovation and technology and management consulting. Throughout the course, you’ll develop the analytical, leadership, presentation and transferable skills required by the business world. Shape your learning with pathways This course offers pathways which allow you to tailor your course to your specific interests or professional aspirations. The majority of the pathways start from year 2, once you have established the foundations of your subject. Pathway modules can be taken in particular areas and can be followed through to your final year. This unique level of personalisation and self-direction provides you with flexibility to meet your career goals, whilst helping you stand out from the crowd when you graduate. The pathways available on this course are: Analytics Consulting Accounting Economics Human Resource Management Enterprise and Innovation Ethics and Sustainability Course highlightsChoose to take an optional year in industry to gain valuable practical experience, or immerse yourself in a new culture by spending a year studying in a different country at one of our many partner universities across the world. Prepare for success in your future career by learning directly from leaders at guest lectures and events, designed to develop your understanding of how managers apply theory to overcome real business problems. Take part in discussion and debates with business leaders at our Leaders in Residence events, an annual highlight of your first and second year. Develop your networking skills and practical knowledge, whilst gaining insight into a range of career paths. Receive exemptions on CIM professional qualifications upon graduation, thanks to our CIM accreditation, giving you a head start for a career in marketing. Supporting your personal developmentThroughout your studies, you'll benefit from the support of your Academic Personal Tutor who will work in partnership with you to maximise your personal and professional development.You’ll also have access to support from the Business School’s Employability and Opportunity team who will help you explore opportunities to develop your professional network and gain work experience.Read more about personal development support within the Business School.AccreditationLeeds University Business School has triple accreditation from the three leading bodies AACSB, AMBA and EQUISBA Business Management with Marketing is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM).
The aim of this module is to enable students to achieve a smooth transition to university by adapting and developing their academic, professional and employability skills in a marketing context.
Accounting for Managers is designed to provide an overview and introduction to how accounting information is used to help managers in organisations evaluate financial performance, position and make short-term and long-term decisions. Students will develop their understanding of key concepts and how to apply fundamental techniques in financial and management accounting.
This module aims to provide a robust foundation of the general principles of marketing, its key concepts and their application in a range of settings; knowledge of fundamental marketing principles and concepts; and understanding of marketing analysis and consequent decision making.
This module provides students with an introduction to entrepreneurship. The module begins by considering what enterprise and entrepreneurship are; hence, provides you with creative techniques to deal with innovation within enterprises. The module then extends the exploration of different types of entrepreneurs and how external context can facilitate or demotivate the flourish of an entrepreneurial business. The creation part covers discussions on incubators and start-up programmes for entrepreneurship growth. Finally, the module provides an exploration of different sectors of enterprises such as the Creative Industries and Family Businesses. The module is suitable for students from any discipline who are interested in learning more about entrepreneurship. It provides a useful introduction to both those who wish to become entrepreneurs as well as those interested in this topic more generally.
This module presents and evaluates current knowledge about human behaviour in organisations from the point of view of the individual employee, the work group and the organisation itself. There is an emphasis on developing relevant skills through learning theoretical content and following this up with the practical application of ideas in a management context. A critical perspective is adopted throughout.
For a company to survive and succeed in the market place, it must understand its target customer and cater their needs. You will examine how individual, social and cultural factors influence consumers? decision making process and their subsequent consumption behaviour.
The aim of this module is to provide students with an overview of the key issues concerning Corporate Social Responsibility (CSR) and the ethical and sustainability challenges facing organizations. It will explore the relationship between business and society, together with how the balance may be managed and strategies to support CSR and sustainability. This module offers students an insight into global citizenship and the responsibilities of business to their stakeholders - important for anyone entering the modern business world.
This module reflects a growing research field on decision making, giving you insight into the thinking processes that underlie your own and others' judgement and decision making, the errors and biases that can arise in thinking and some ways to improve decisions. The module does not assume any prior knowledge and can give insight into decision making that is useful in both personal and professional contexts. Decision research has influenced policy worldwide to help people to make better decisions in different applied domains, including finance, health, and sustainability.
The module aims to instil an understanding and an appreciation of the needs for relevant, accurate and timely marketing information in order to practice marketing. For this purpose the module introduces the inherent relationship between marketing information and marketing concept. Students are introduced to marketing information systems (MIS) and the role marketing research plays in an MIS. Subsequently the module will introduce the marketing research process and a deep understanding of the various stages of the research process. Students will receive the required knowledge, understanding, and the skills in carrying out a marketing research project.
The module aims to provide students with important insights into the growing area of Advertising and Promotional Management, from both an academic and a practitioners perspective. The various facets of marketing communications and some of the key success factors behind effective Integrated Marketing Communication campaigns will be explored.
This module gives students the opportunity to initiate, design, execute and write up a piece of research in the management sciences. The topic and specific project will be of their own choosing, under the tutelage of a supervisor. The module will provide workshops to support students in designing and carrying out their dissertation, supporting both primary and secondary data collection and analysis. The module provides students with the chance to show off the knowledge they have acquired, their ability to apply it, and their skills in seeking out further material specific to their cause. As a 40 credit module it forms a substantial piece of work.
For a company to achieve global success, its marketing programmes must not only hold on to the similarities across borders to take advantage of the benefits of standardisation but also adapt to the needs and preferences of customers from different markets. This module focuses on why and how certain aspects of traditional marketing principles should be designed and implemented to suit global market development. With the evolution of technology leading to an ever shrinking and increasingly competitive global marketplace, international marketing has become one of the most crucial disciplines in business. This module will give you a comprehensive understanding of the art and science of international marketing containing insights and specific tools derived from the modern marketing world. You will learn how to implement strategies for global success and be well positioned to take up a career in this exciting and growing field.
This module aims to provide students with the knowledge and skills to recognise and explain advanced concepts in marketing strategy that build upon those acquired in earlier marketing modules and apply this knowledge in a realistic simulation of marketing management.
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