Business Computing - BSc (Hons)

University of Leicester

Develop the skills to thrive at the intersection of business and technology. This degree combines marketing, management and entrepreneurship with computing, data and AI to prepare you for careers in digital innovation, business analysis and the future of work. Our BSc in Business Computing is designed for you if you're interested in understanding how digital technologies are transforming organisations, markets and society, providing you with the knowledge and skills to play an active role in shaping tomorrow's future.  In our data-driven world, no business decision can be made without considering the impact of technology, and no technology succeeds without an understanding of people, organisations and markets.  This course sits at that vital intersection, equipping you with the knowledge and skills to succeed in a digital-first economy. You will explore key areas of business such as marketing, management, strategy and entrepreneurship, while also developing technical competencies in computing, programming, databases, artificial intelligence, human-computer interaction and data-driven decision-making.  This unique combination will ensure you graduate not just as a business or computing specialist, but as someone who can play the vital role of bridging the gap between the two; an increasingly sought-after skill set by employers. This exciting course will connect theory to real-world challenges and you will not only learn the principles of marketing but also apply them to digital platforms and consumer behaviour in the online world.  You will study artificial intelligence not just as an abstract concept, but in terms of how it reshapes workplaces, products and ethics.  From developing apps and interfaces, to exploring how organisations harness data, you will be encouraged to think critically about the role of technology in business innovation throughout the course. By studying in world-class research environments with state-of-the-art equipment you will gain experiences that set you apart from other graduates.