Business Enterprise & Marketing - BA (Hons)

University of Strathclyde

Study with us\
• develop the skills and expertise required to set up your own business and the marketing required by organisations\
• gain valuable industry experience in Years 3 and 4, working with placement companies\
• learn from the experiences of our guest lecturers who include industrial contacts and alumni\
• gain real-world skills, which are valued by employers, through taking part in student competitions in which you will plan and develop a business idea\
• Marketing is ranked 1st in the Scotland (Complete University Guide 2026) \ Why this course?\
• Business Enterprise is about the creation of wealth, creativity and resourcefulness and exploiting change. This course is designed for students who want to start a new enterprise, those who want to take over the management of an existing business and those who are aiming for leadership positions.\
• This course will help you develop the skills for a variety of marketing and management careers. You’ll understand customer requirements, added-value products and services and the role of communications in customer satisfaction \
• Winners of CIM's The Pitch (2018, 2019, 2020, & 2022 & 2024) with students recognised as ‘Marketers of The Future'                                                                                                                                               
• Develop skills which are highly valued by graduate recruiters through our innovative Management Development Programme