Curious about studying Sport and Management - BA (Hons)at Abertay University? We've gathered all the key details—entry requirements, modules, fees, and more. Hear from real students by checking out reviews, or take the next step by booking an open day to explore it for yourself.
Bachelor of Arts (with Honours) - BA (Hons)
Abertay University
Full Time
Sep 2026
4 Year
The curriculum includes
entrepreneurship, human resources, sporting expertise, marketing and service operations.You’ll focus on sport and community development, event management, and policy within the context of business. The business side includes management of services, people, and the sporting environment. We encourage you to
show initiative, be entrepreneurial, develop your own knowledge, and apply your expertisewherever possible.
Hands-on approach and work placementsPractical activities help you apply theory to real-life situations. We arm you with all the skills and experiences you need to
develop a strong CVwhile you study.
Employability is embedded throughout. Work placements are a key feature, and you can also study abroad for one-two terms.
Plus, you can work towards national governing body and industry qualifications. You'll graduate ready to join the network of professionals behind the scenes, keeping the world of sport and organised physical activity running effectively.
What will you study?We aim to help you become a versatile business professional, forging a strong career in the global sport sector. You'll cover areas such as: *
Financial skills:building practical financial know-how including budgeting, managing income and expenses, and understanding interest rates. *
Welfare and wellbeing in sport:examine how sport can better support and protect those involved at every level. *
Managing across cultures: given the global nature of this business, you'll need to understand the effects of globalisation and culture on management practices. *
Psychology for sport and exercise:the key concepts of sport psychology and how they apply in real-life situations. *
Recruitment and talent management:all the practical aspects of recruitment, and the strategic dimensions of resourcing and talent management. *
Entrepreneurship and business start-ups:the personal and professional skills required to develop a professional career and/or succeed as an entrepreneur.
Starting university is a big step, and every student arrives with different strengths and challenges. This module helps you reflect on your skills, identify areas for development and plan how to succeed academically and personally. Using the Abertay Discovery Tool, you'll review key areas such as study skills, careers and employability, digital confidence and wellbeing. You'll then create a personal action plan and choose further MySuccess modules to support your growth throughout your time at Abertay. Indicative Content - What Does a Successful Student Look Like? Reflect on your motivations, values and passions. Explore what makes a successful student, learn from different examples of success, and consider how stepping outside your comfort zone can help you grow. - Abertay Discovery Tool: Complete the Abertay Discovery Tool to identify your strengths and areas for development across five themes: studying at university, academic skills, digital skills, careers and employability, and wellbeing. - Fundamentals of University: Learn how university study works - from understanding modules and assessments to interpreting assignment briefs and using feedback to improve. - Expectations of University and You: Explore what's expected of you as a student, including the code of conduct, academic integrity, and independent learning. Understand blended learning and how the Abertay Attributes link to your development. - Successful Student Behaviours: Develop habits that support success: managing time, avoiding procrastination, preparing effectively for classes, taking good notes and building a growth mindset. Discover opportunities to get involved at Abertay and beyond.
Please note: ABE111: Numbers for Everyday Life will only be assigned as a core module if you do not have a minimum of a National 5 Maths qualification at grade C or an acceptable equivalent. This module helps you strengthen core numeracy skills, including percentages, decimals, fractions, appreciation, depreciation and rounding. Through problem-solving and reasoning, you’ll learn to analyse everyday situations and make logical, well-informed decisions. You’ll also gain a foundation in statistics—covering mean, median, mode and standard deviation—and develop financial skills such as budgeting, managing income and expenses, understanding interest rates, and making choices about saving and borrowing. By applying these skills to real-life contexts, you’ll build confidence in using numbers to solve problems, manage your finances, and support decision-making in both study and work. Indicative Content - Numerical Skills: Develop your confidence with key number skills, including percentages, decimals, fractions, appreciation, depreciation and rounding. - Problem Solving and Reasoning: Practice using maths to tackle everyday situations. Learn how to spot problems, rearrange equations, make logical connections and reach effective decisions. - Fundamentals of Statistics: Get to grips with the basics of statistics. Learn how to calculate and use mean, median, mode and standard deviation to interpret and compare data. - Financial Skills: Build practical financial know-how. Explore budgeting, managing income and expenses, understanding interest rates, and making smart decisions about saving and borrowing. Apply these skills directly to real-life situations.
This module introduces you to social issues in sport and exercise contexts. Indicative Content - Recognising and defining the disciplines within social science: You'll explore the major disciplines within social science in the context of sport and exercise (e.g., sociology of sport, sport development, sport history) - Discrimination in sport: You'll explore sources of discrimination in sport and exercise contexts (e.g., gender, class, ethnicity, LGBTI). - Sport Political Ideology: You'll learn how political systems impact upon and use sport. - Ethics and sport: You'll learn about moral and ethical issues in sport and exercise. This contexts provide a unique environment for moral and ethical issues. - Qualitative methodologies: You'll be introduced to qualitative research and how this type of research has developed our understanding of sport and exercise.
Explore what it means to be a leader in sport and physical activity. You’ll learn about the key theories, principles and skills that underpin effective leadership — from communication and motivation to planning and reflection. You’ll also get hands-on experience leading activities, giving you the chance to apply what you’ve learned in real settings and develop your own leadership style. Indicative content - Role: Discuss the concept of leadership in sport and physical activity, and how we define these roles. Look at the various contexts in which they operate and consider the issues of role ambiguity and role conflict. - Approach: Consider the how the attitude held by an individual acts as the guiding principle for the training and development of their participants. Identify your own leadership philosophy/style and the strengths/weaknesses of this. - Planning Training Sessions: Learn the key stages in the planning of a sport/exercise sessions. Focus on the importance of systematic, integrated and serial sessions and the underpinning need to consider the context and participants - Practical instruction: Engage in leading sessions as both a coach/instructor and as a participant. Work in a range of contexts and attempt to overcome different limitations within these contexts. - Evaluation: Identify the success/failure of training sessions, the ongoing implications of this, and the limitations of the evaluation process itself.
This module introduces an integrated view of how organisations deliver value through processes and people. Bringing together the P-O-L-C (planning, organising, leading and controlling) management cycle with the HRM lifecycle, the module develops your ability to diagnose operations and workforce issues, use evidence alongside employment law and EDI principles, and design ethical, sustainable improvements in contemporary, digitally enabled workplaces. Indicative content Foundations of Management & HRM: You'll explore the key principles of management and Human Resource Management (HRM), including how people and processes support organisational goals. You'll also examine the roles of managers and HR professionals in making this happen. Organisational Context & Design: You'll discover how factors such as culture, organisational structure, technology and the wider environment can influence how effectively organisations operate. You'll also explore flexible approaches to designing work and teams. Core HRM Functions & Wellbeing: You'll explore essential areas of HRM, including workforce planning, recruitment and selection, training and development, performance management, reward and benefits, and employee relations. You'll consider how these connect with organisational strategy, fairness, transparency, wellbeing and inclusion. Contemporary Challenges & Innovation: You'll examine how management and HRM are adapting to a changing workplace, including digital working, AI adoption, diversity and inclusion, sustainability and organisational change.
This module provides students with an introduction to the fundamentals of contemporary marketing theory and practice.
In this module, you’ll look at what drives people to be active — and what stops them. You’ll explore the benefits of physical activity, the risks of inactivity, and the impact these have on health and wellbeing. You’ll also learn how interventions can help people move more and sit less. Indicative content: - Psychological determinants of exercise: Exercise motivation; sleep and impact on psychological and physical health; self competencies; social physique anxiety; impacts of social media and technology on psychological and physical health; attitudes and beliefs about health. - Psychological outcomes of exercise: Mechanisms and hypotheses; self-esteem; mood enhancement through activity; harmful psychological effects of exercise. - Models of health behaviour: Health belief model, Attitudinal-based theories, Self-efficacy and competence-based theories, Self-determination, transtheoretical model. - Physical activity promotion: Individual/group and community interventions.
This module builds on your existing knowledge of human resource management and deepens your understanding of HRM theory and practice. You will explore how HRM principles are applied in contemporary organisations, examining both strategic and operational perspectives, and develop the skills to critically evaluate HRM approaches in real'world contexts. Indicative content - Introduction to HRM : Theoretical perspectives to HRM; practical approaches to HRM. - Context and HRM: National, international, occupational, organisational and individual contexts of HRM in theory and in practice. - Strategic HRM: I ntroduction to strategic human resource management; ‘best fit’ and ‘best practice’ approaches. - HRM, work and wellbeing: Fair work; dignity at work; mental health and stress at work; the benefits and challenges of flexibility. - HRM, equality and diversity: Inequalities in the labour market and in the workplace; managing diverse workforce. - Managing conflict in the workplace : Conflict in the employment relationship; misbehaviour, discipline and grievance procedures; bullying and harassment; disputes. - Contemporary HRM trends and future challenges: Continuity and change in work and employment; gig economy; (ir)responsible HRM.
Explore the key concepts of sport and exercise psychology and how they apply to real-world settings. You’ll examine how thoughts, emotions and behaviours influence performance, participation and wellbeing in sport and exercise. You’ll also look at how personal and social factors shape, and are shaped by, people’s involvement in physical activity. Indicative content - Definition of the field of sport and exercise psychology - Fundamentals of sport and exercise psychology - Individual factors: The role of personality in sport; models of achievement motivation and competitiveness; motivational climates; stress, arousal, anxiety and other emotional processes. - Group processes: Group and team dynamics, group cohesion, communication, leadership. - An introduction to psychological skills
This module will give you the opportunity to lead, develop and/or support the delivery of physical activity sessions to school pupils in Dundee. You'll also have an opportunity to engage with a range of employers from the Sport and Fitness industry to gain insight into the requirements of particular roles. These experiences should enable you to develop a career plan for future employment. Indicative content - Planning and delivering activity sessions: Session planning; managing time/resources/people; working within a team; Active Schools/Positive Coaching Scotland training; physical literacy and the development of this in children, managing challenging behaviour; developing diversity competence; Growth Mindset; contemporary issues in the sport and fitness industry. - Personal Development Planning (PDP): Completing SWOT analyses; personal objective/goal setting; action planning; electronic PDPs. - Reflective practice: Application of models of reflective practice; guided reflection to highlight learning; making theory− practice links; career planning. - Articulating skill development: Using electronic platforms and oral media to promote knowledge and skills to external audiences in the context of employability; careers/external speaker workshops.
Explore how physical activity supports health and wellbeing across different populations. You’ll examine patterns and trends in physical activity and learn how to evaluate the evidence linking movement to physical and mental health. You’ll be introduced to the principles of exercise programme design and begin developing the skills to plan safe, effective and tailored interventions. You’ll also study behaviour change and motivation, learning how to help others start and sustain active lifestyles. Indicative content - The fundamental concepts and public health principles related to physical activity and health: 'Introduction to physical activity and public health - The role and importance of physical activity for health and wellbeing: Introduction to, and understanding the nature and quality of, evidence of how physical activity can impact both physical and mental health. - The introduction to the fundamental concepts and principles of exercise programme design: These include varying exercise modalities and their benefits for the maintenance of general health and wellbeing.
Please note: If you are a Direct Entrant (new student) to this year of study and have not previously taken module ABE101, then you MUST take ABE201 as your Term 2 microcredential module. If you have previously taken ABE101, then you are NOT permitted to take ABE201 in Term 2. Starting university brings new opportunities and challenges, and every student’s journey is different. This microcredential helps you settle into life at Abertay and build the habits that lead to success. You’ll hear from current students sharing their own tips, and reflect on the areas you most want to develop. You’ll get to know Abertay’s systems, explore what makes a successful student and practise core skills such as time management, referencing, academic writing style and using support services. By the end, you’ll have the tools and strategies you need to thrive at university. Indicative content - Navigating Abertay Systems: Get to know the key systems you’ll use at Abertay—such as MyLearningSpace, MS Teams, OASIS and MyAbertay—and learn how to use them effectively. - Expectations of University and You: Explore what’s expected of you as a student and what you can expect from the university. Topics include the code of conduct, independent and blended learning, how courses are structured, health and safety, and the Abertay attributes. - Abertay Discovery Tool: Complete the Discovery Tool to identify your strengths and areas for development across five themes: studying at university, academic skills, digital skills, careers and employability, and wellbeing. - Fundamentals of University: Learn how modules work, how assessments are set, and how to use assignment briefs and feedback to improve your work. - Understanding, Searching and Evaluating Information: Develop strategies for finding and assessing reliable information, building your confidence in research and study skills. - Successful Student Behaviours: Practise the habits that help you succeed: managing time, avoiding procrastination, effective note-taking, preparing for classes, developing a growth mindset, and making use of student support services. - Referencing: Understand academic integrity and why referencing matters. Learn how to avoid plagiarism, create in-text citations and reference lists, and use digital tools to manage your sources. - Sounding Academic: Discover what lecturers mean by “academic style” and how to use the right language in your writing. Learn the rules of academic writing, how to paraphrase effectively, and how expectations differ between school/college and university. You’ll also explore how assessments, marking and feedback work.
This module examines the financial imperatives involved in managing events and festivals, equipping you with the knowledge to plan and evaluate their economic viability. Alongside financial considerations, you will explore the wider social, cultural and economic impacts of festivals and events on host communities, developing a critical understanding of their role in both local and global contexts. Indicative content - Introduction: The Theoretical Background: Explore the basic concepts, ideas and principles of festivals, events and communities, including the Forces'Stressors'State'Impact'Response (FPSIR) model. - Types of Events: Examine the spectrum of events from local community gatherings to mega events and online formats. - Impact of Events: Analyse the nature of event impacts and assessment methods, covering economic, social, environmental, tourism, political and psychological dimensions. - Future of Events: Consider industry perceptions of the future of events, exploring emerging trends, issues and innovations such as live streaming. - Stakeholders: Apply stakeholder theory and Corporate Social Responsibility theory to understand the roles and responsibilities of event stakeholders. - Sources of Funding: Identify potential funding sources, policies and application processes, and learn how to demonstrate value to sponsors. - Budgeting and Breakeven: Understand different types of costs, prepare simple budgets, analyse complex budgets and conduct break'even analysis. - Controlling Finances: Apply financial control mechanisms before, during and after events to ensure accountability and sustainability.
In this module, you will gain an overview of successful event management, exploring the key phases from concept through to closeout. You will examine the current state of the events industry, the impact of technology, and the importance of stakeholder participation. You will also develop practical skills in digital presentation, event entrepreneurship, coordination of suppliers and staff, budget control, legislation and risk management. Working collaboratively, you will create communication plans for stakeholders, critically analyse recent events, and deliver a digitally presented end product. Indicative content: - Event Management as an Industry: Examine the current economic position of the events sector, recent developments, and the impact of technology on industry practices. Explore different types of events and the 5 ‘C’s of event management. - Digital Presentation: Develop skills in creating and facilitating online meetings (e.g. Microsoft Teams) and using digital tools such as Moovly, Prezi and video to present information effectively. - Concept: Understand event entrepreneurship by addressing the who, what, where, when and why of an event. Learn to define themes and branding, identify and reach target audiences, and consider how audience needs influence venue choice and expectations. - Coordination: Plan and schedule event activities, source and manage suppliers, recruit and train staff, and engage with stakeholder groups to ensure smooth operations. - Control: Ensure compliance with legislation and regulatory frameworks, including contracts, health and safety, and employment law. Manage budgets effectively, account for costs, obtain quotes, and explore sponsorship and revenue opportunities. - Culmination: Oversee final preparations for event opening, manage crowd movement and control, and implement contingency plans. - Closeout: Review event outcomes, reflect on successes and challenges, and identify lessons learned for future practice.
In this module, you’ll explore the key contemporary issues shaping sport and exercise today, with a focus on the challenges you’re most likely to face in your future career. You’ll develop the knowledge and confidence to understand these issues and learn how to navigate them effectively in professional practice. Indicative Content - Social Theory: You’ll be introduced to key aspects of social theory and discover how they can be applied to explain different behaviours, trends and issues in sport and exercise. This will give you the tools to think critically about the wider role of sport in society. - Inequality and Discrimination: You’ll explore the main sources of inequality and discrimination in sport and exercise, including those linked to gender, social class, ethnicity and LGBTQIA+ identities. You’ll examine real-world examples and consider how these issues affect participation, performance and opportunities in sport. - Sport and Politics: You’ll investigate how political systems, ideologies and governing bodies use sport and athletes as a means of influence and social control. This will help you understand the powerful relationship between sport, politics and society on both a national and global scale. - Ethics and Sport: You’ll learn about the moral and ethical issues that arise in sport and exercise, such as child protection and safeguarding. You’ll also consider how the unique culture of sport creates challenges and responsibilities for those involved in coaching, management and participation.
In this module, you’ll develop your understanding of research in sport, exercise, physical activity and health. You’ll learn how to critically engage with published studies and gain the skills to design and plan your own research project, preparing you to investigate real-world questions in your chosen field. Indicative Content - The Research Process: You’ll be introduced to the full research journey, from planning through to carrying out a study. By engaging with each stage, you’ll gain a clear understanding of how research is designed, managed and delivered. - Formulating and Refining Research Questions: You’ll learn how research ideas are generated and developed into clear, focused questions. This will help you refine your own ideas into questions that can be explored through research. - Research Methodologies: You’ll explore a range of research approaches — including quantitative, qualitative and mixed methods — and develop an appreciation of how different methodologies can be applied to sport, exercise, physical activity and health. - Ethical Issues: You’ll build an awareness of the key ethical considerations involved in research, such as protecting participants and ensuring integrity, and learn how these principles guide good research practice. - Practical Skill Development: You’ll have the chance to develop hands-on research skills within your chosen discipline area, giving you the confidence to apply what you’ve learned in real-world research projects.
In this module, you’ll gain a critical overview of sport development and build the knowledge and expertise needed to design and deliver effective programmes. You’ll explore how sport development is shaped by current policies and strategies, and learn how to apply this understanding to create initiatives that make a real impact. Indicative Content - Sport Development: You’ll explore the different ways sport development can be understood, from elite performance pathways to sport for its own sake, and sport as a tool for wider social change. You’ll review real examples of sport development programmes, including those aimed at improving health, tackling inequalities, addressing unemployment and supporting talent development. - Sport Policy: You’ll gain a critical understanding of both historical and current sport policies that shape how sport is developed in the UK and internationally. You’ll also examine how these policies are put into practice and the impact they have on sport development in different contexts. - Organisations in Sport: You’ll take a closer look at how sport is structured and organised in the UK, with a focus on the role of power, influence and partnerships. This will help you understand how organisations work together to deliver sport at community, national and international levels. - Creating Sport Development Programmes: You’ll have the chance to design your own sport development programmes, applying your knowledge of strategic management, monitoring and evaluation, and funding. This practical element will help you develop the skills to create programmes that are both effective and sustainable.
You'll combine theory and practice to examine organisational change and transformation in times of uncertainty. Indicative content - Analysing change contexts and drivers: The change context: globalisation, technology, and changing market dynamics; change management and sustainability. - Theories of change and approaches to change management: Models of change and change management; transformational change and organisations; Critical discourse in change management. - Human resources issues in change management: Participative change; managing psychological contracts, social identity, stakeholder dynamics; voice, dialogue and rethinking resistances in change; Culture, habits and unlearning. - Change in context: (this will change each year and will form the basis of the guest lectures). - Leading and managing change: Transactional and transformational leadership; values and value-based systems in transformational change.
Sport is all about people—whether you’re playing, coaching, volunteering, or working behind the scenes. But recent reviews, such as the Sport Duty of Care Review, have raised important questions about whether wellbeing and welfare are truly being prioritised in sport. In this module, you’ll explore contemporary issues around welfare and wellbeing, giving you the chance to critically examine how sport can better support and protect those involved at every level. Indicative Content - Safeguarding: You’ll explore how sport can strengthen its role in protecting both young people and adults at every level, and consider what more can be done to ensure safe and supportive environments. - Equality, Diversity and Inclusion: You’ll examine key aspects of duty of care in relation to equality, diversity and inclusion, and reflect on how sport can become more accessible and fair for everyone involved. - Injuries: You’ll learn how the risk of injury in sport can be reduced and look at ways to improve how injuries are managed, both immediately and in the longer term, to support athlete wellbeing. - Career Transitions: You’ll study the support available to people as they move through the sporting system, including the challenges of entering and leaving top-level sport, and how these transitions can be better managed. - Mental Health: You’ll investigate issues around the prevention, identification and management of mental health challenges in sport, and consider how athletes can be supported to maintain positive wellbeing. - Education: You’ll explore how sportspeople can be supported to balance their education alongside their sporting commitments, and why this balance is vital for long-term success. - Representation of the Participant’s Voice: You’ll examine how the voices of sportspeople are heard in decisions that affect them, and why involving participants in shaping sport is essential for fairness and progress.
You'll work in small groups to plan, arrange and manage a live event. Although delivery of the learning for this module takes place in Term 1 it is expected that the event will be scheduled during Term 2 and therefore assessment will be delayed until that point. Indicative Content - Concept development: Develop the concept for the event and determine the project schedule. - Identifying resources: Identify physical, digital, human and budgetary resources for the project and when they will be made available and needed. Determine how you'll raise funds for the event from sponsors and generate the necessary promotional materials. - Stakeholders: Identify the stakeholders in the event and any partners in the delivery. Analyse their requirements and create a communications plan. Use communication and negotiation skills in a professional manner. Consider how you'll promote your event to your customer group, create an appropriate plan and implement. - Health and Safety: Determine the health and safety requirements for the event. Create a H&S risk plan and mitigation strategy to reduce risk. - Digital streaming: Identify and practice the skills necessary to record and stream either the whole event or a proportion of the event. Negotiate with IS professionals within any stakeholder groups to ensure success of the streaming and the placement of recording. - Pre and On-day organisation: Develop a clear plan for administering the event on the day eg is booking required and how will this be done. On-day requirements such as signage, badges, participant lists, ticketing should be prepared.
This module gives you the opportunity to carry out your own independent research project. You’ll choose a subject area that reflects your degree pathway, allowing you to explore a topic that interests you while developing valuable research and project management skills. Indicative Content - Research Project Topics: You’ll choose your own research project topic in consultation with staff, ensuring it reflects your degree pathway and interests. Each student will be allocated a supervisory tutor within the Division to provide guidance and support throughout the process. - Supervisory Sessions: Through regular supervisory sessions, you’ll be guided step by step: from identifying a clear research question and designing your study, to selecting appropriate research methods and statistical analyses. You’ll also learn how to structure and write your research report, interpret your findings, and draw meaningful conclusions. These sessions are designed to help you develop independence while giving you the support you need to succeed.
In this module, you’ll explore how sport can be used as a powerful tool to tackle social issues. You’ll also look at some of the challenges that come with this approach and how they can be overcome. By the end, you’ll have both the theoretical knowledge and practical skills to apply sport in meaningful ways within sport development work. Indicative Content - Community Development: You’ll be introduced to a community development approach to sport delivery, exploring how sport can be used to strengthen communities and create positive change. - Community Practice: You’ll learn about the community practice approach to sporting provision, gaining insight into how sport can be organised and delivered to meet the needs of different groups. - Sport for Development and Peace: You’ll explore how sport is used as a tool for international development, considering its role in promoting peace, inclusion, and social progress across the globe. - Sport, Globalisation and Development: You’ll examine how recent social changes and global trends affect sport and development, and what this means for the way sport is delivered and experienced worldwide. - Liberating Education and Critical Consciousness: You’ll develop an understanding of liberating education and how it can be applied to sport development work, encouraging critical thinking and empowerment through sport. - The Politics of Development: You’ll explore the political nature of development work, including the role of social movements and how they can be used to drive meaningful change through sport.