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MSc - Master of Science
ESCP Business School
Full Time
JAN-25
18 months
Select a course option
MSc - Master of Science
ESCP Business School Paris Campus / Montparnasse
Full Time
JAN-25
18 months
MSc - Master of Science
ESCP Business School
Full Time
JAN-25
18 months
Select a subject
Select a an exam type
PROGRAMME OBJECTIVES
The specialisation in Marketing & Creativity is part of the Master Degree (DEAMIE)*.
The MSc in Marketing & Creativity is unique in its focus on the interface between creativity and analytical thinking in marketing management. It deploys multiple approaches to marketing through its case- and project-based #NotByTheBook teaching methodology, preparing the next generation of strategic, responsible, competent and creative marketers.
The MSc in Marketing & Creativity curriculum goes beyond textbooks to incorporate consultancy projects, creative seminars with corporate partners, case studies, experience in emerging markets, and guest speakers, as well as a minimum four-month professional experience (internship/direct employment) which allows participants to immediately apply their learnings to real-life companies and assignments.
The specialisation fosters creativity and critical thinking with a methodological and systematic approach. It teaches how to be strategic and analytical in a data-driven world to provide innovative solutions to complex problems, while also teaching students about creativity in business, management and performance, developing their cognitive flexibility, fluency of ideas and agility.
Bachelor degree and/or Masters in any discipline: Candidates with less than 240 ECTS* (less than 4 years of full-time study at a higher education level or equivalent) will be required to attend an additional online semester from July to September. A minimum of 18 months of relevant, full-time professional work experience (can also include internships) in a customer-related activity such as sales, marketing, communications, or creative industries. Candidates considering a career change to marketing and with a compelling case for how they would benefit from and contribute to the program are also welcome to apply. Candidates with less experience may be considered if they have studied at a top university and demonstrate excellent past academic performance. Two reference letters (ideally one academic and one professional), Motivation letter, Creative essay (500 words).
Students living in
Domestic
£17,133 per year
Students from Domestic
The January 2025 intake tuition fees for this specialization are set at £25,700 (all students, EU and non-EU). Travel and living costs are not covered by the fees.
£17,133 per year
Students from EU
The January 2025 intake tuition fees for this specialization are set at £25,700 (all students, EU and non-EU). Travel and living costs are not covered by the fees.
£17,133 per year
Students from International
The January 2025 intake tuition fees for this specialization are set at £25,700 (all students, EU and non-EU). Travel and living costs are not covered by the fees.
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