MSc in Marketing Communications and Brand Management

Middlesex University - Dubai Campus

The MSc Marketing Communications and Brand Management programme aims to develop students into strategic, creative, and analytically driven marketing professionals capable of shaping impactful brand narratives and executing integrated marketing communication strategies in an evolving digital and global landscape. The programme combines contemporary brand management principles with cutting-edge communication techniques, equipping students with the expertise to develop, manage, and sustain brand equity while leveraging digital transformation and emerging technologies to engage diverse audiences effectively. With an emphasis on storytelling, consumer engagement, and cross-cultural communication, students will gain the skills needed to craft persuasive brand messaging and manage reputation across dynamic media environments. This programme at Middlesex University Dubai is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). CIM works alongside universities worldwide, mapping their degree content against CIM’s most sought after professional marketing qualifications. This offers students the opportunity to gain exemptions on modules of CIM qualifications, reducing the number of module assessments taken to one or two instead of three. These exemptions make it more efficient and cost-effective to gain a professional marketing qualification.