Become a fully-fledged marketer with our top ranked Marketing MSc, and progress towards achieving a highly valued Chartered Institute of Marketing’s (CIM) professional qualification.IntroductionAre you looking for a course that will give you a competitive edge in the field of marketing?This course offers a range of exemptions for the CIM professional qualification modules, which are highly sought by employers and will give you a significant advantage in the job market.You will gain the skills, knowledge and strategic insight to lead successful marketing initiatives and drive business growth, as well as practical experience through real-world case studies.The programme will provide with a rounded understanding of contemporary marketing issues, such as data-driven strategies, engaging consumers and campaign planning and implementation.Our course is also designed to give you hands-on experience with various public and private sector organisations, including Liverpool City Council, Liverpool University Library, Woolton Cinema, Liverpool Farmers’ Markets, and more.After graduation, you will become a highly effective professional marketer, able to make informed strategic decisions and develop solutions to a wide range of real marketing problems.To pass the programme, you need to successfully complete six 20-credit modules and a final 60-credit applied research project or dissertation.Who is this course for?If you have not previously studied marketing in great depth but want to pursue a marketing career, this is the ideal programme for you. This course is open to those who already hold a degree in any discipline and assumes no prior knowledge of marketing.If you already hold a first degree in marketing we recommend you to consider the MSc Advanced Marketing instead.We also offer specialist marketing programmes in the following areas:Digital Marketing and Analytics MScTourism Marketing and Analytics MSc.What you'll learnMarketing managementResearch methods in practiceRelationship marketingCritical perspectives on consumptionMarketing strategy and analyticsIntegrated marketing communications.