This programme is for applicants who have previous undergraduate level study or proven work experience, Students complete the programme with promotion and communication skills for various positions within the fashion, PR, digital media, communications and event management fully realising through both academic study and professional placement and projects the creative and communication industries. Throughout the programme you will learn how to anticipate and respond to developments and trends in media and communication through both online and offline channels. You will explore the theories and debates that dominate Luxury fashion cultures and communication which then inform trend and fashion practice. Through Creative Direction practice and experimentation you will evaluate different techniques applicable in creating and understanding the role of “image” in fashion, as well as analysing and interpreting historical and contemporary references. Particular reference is placed on Digital innovation and new media digital content. You will identify key players and influencers in the fashion industry and learn how to manage and execute branding campaigns with particular reference to brand identity and visual communications. Gaining experience of creative writing processes and fashion journalism styles and techniques understanding editorial and creative direction in media and magazines will enable you to write for various multi platform media and understand the impact of how digital technologies has changed the face of communication.