Welcome to College of Esports BA (Hons) International Esports Business & Digital Marketing course developing your talent, resilience and identity in the context of the exciting and international world of esports with our unique TRI-Curriculum approach. This course examines esports from several perspectives, namely marketing strategies, content creation, event promotion, and international business.

The College of Esports is a boutique university-level institution for a modern world:- A world-first in higher education dedicated to the world of esports and gaming. - Exclusive university-level partner of the British Esports Federation. - An iconic campus set within Queen Elizabeth Olympic Park. - Our unique TRI-Curriculum approach.

This exciting degree combines your enthusiasm for esports and gaming with the contemporary academic subject of digital marketing, allowing you to learn through the lens of your passion. Your modules have been carefully selected to create an enjoyable and engaging journey as well as challenging you as a student. This blend will provide a strong foundation in all that is digital marketing, within the context of esports, and ensure you will be able to apply your knowledge through work experience within the industry from an early stage. Your modules such as ‘SEO & Digital Marketing’’ and ‘Social Media Management’ are vital subject areas to cover and can be put into practice from year one of your studies. Importantly, the ability to vocationally apply your knowledge into the esports industry from your first year will help to create a strong personal portfolio of evidence to support employability. As you progress into your second year, modules such as ‘Digital Psychology in Esports’ dovetail perfectly with subjects such as ‘Content Creation’ and ‘Marketing Analysis’ to further enhance your knowledge. These also complement well with the ‘Esports & Social Enterprises’, ‘Esports Business & Events’ modules, as well as your learnings from year one to be able to further stretch your options and opportunities to work and engage.As your journey matures into your final year, developing your understanding of ‘Managing Esports Online Communities’ and ‘Esports Brand Management’ ensures that you understand how to apply all your knowledge to date. Moreover, our ground-breaking academic discipline of ‘Digital & Online Monetisation’, developed at our institution, helps you understand how to earn from various marketing strategies.

- To prepare you for a career in the global esports business or further study with the skills of enquiry, within an evidence-based practice-led, knowledge applied interdisciplinary curriculum and performative research framework.- To prepare you with the competencies needed to adapt and thrive in life’s continuously changing environments, employment and an increasingly diverse global society.- To prepare your moral and ethical compass through opportunities to reflect personally and professionally, make an active contribution as global citizens.