Graphic Branding and Identity - BA (Hons)

University of the Arts London

Develop your design communication skills and strategic thinking as you explore how brands influence us and help us connect with people. You’ll engage with industry to discover how brand strategy leads to design excellence and positive change. The course dedicated to teaching you how brands operate in the world. As designers, we can use brand strategy and graphic design to create brand identities that are effective, appealing to people to get them to do something specific such as buy something, donate to charity or visit an art gallery, or by shaping our attitudes and behaviour.

* Distinctive: This is one of the only undergraduate courses in the country to deliver branding in the context of graphic design studio practice. * Audience-focused: You’ll learn to design graphic brand identities that resonate with a diverse range of people by asking the right questions and reflecting on feedback to improve your ideas. * Industry links: Excellent links with industry - projects have been recently set by Landor, Rufus Leonard, Dragon Rouge, Johnson Banks and Anyways. You’ll have access to an exciting range of events geared with opportunities to connect with industry, such as the D&AD New Blood and LCC's Design School degree show. * You’ll find your future superpower: On graduation, you’ll understand how to launch new brands, redesign existing brands and deliver brand campaigns that achieve positive missions.

* Inspiring briefs: We set briefs to help you gain experience designing graphic brands for a variety of sectors. * Dynamic learning: Projects are kept up to date with major changes in approach and emerging technology that impacts the creative industry profession. * Engagement with industry: You'll have the chance to attend guest lectures and workshops with design professionals working in branding and the creative industries. * Clear learning journey: You'll gradually build your expertise from unit to unit, learning through a combination of theory and practice based activities.

We have a select range of industry partners who work with us to either set projects, run competitions, run workshops, do guest lectures or take part in panel discussions. You’ll have the opportunity to undertake the Diploma in Professional Studies or the UAL Diploma in Creative Computing between Years 2 and 3 to enhance your learning experience and employability skills.

At LCC, you’ll learn how to bring together technology, creativity and storytelling, while building the skills, confidence and networks you need for your future career. We’ll support you to develop a future‑proof mindset, so you’re ready to succeed in the industries you’re heading into. Here, you’ll explore what matters to you, developing work that reflects your interests, values and ambitions. As part of University of the Arts London — ranked 2nd in the world for Art and Design — you’ll join one of the world’s leading creative universities and unlock the opportunities that come with it (QS World University Rankings by Subject).