Curious about studying Fashion Communication with a Foundation Year - BA (Hons)at Birmingham City University? We've gathered all the key details—entry requirements, modules, fees, and more. Hear from real students by checking out reviews, or take the next step by booking an open day to explore it for yourself.
Bachelor of Arts (with Honours) - BA (Hons)
City Centre Campus (The Curzon Building)
Full Time
Sep 2027
4 Year
The BA (Hons) Fashion Communication is a fashion-focused visual design course. We combine art direction, styling, graphic design, film, animation, photography, journalism, events, and trend forecasting for fashion. We brand, style, write, shoot, package, and direct. As an interdisciplinary course, we communicate to consumers in both the real world and the metaverse, driven by creative storytelling. We are not mere followers; we are pioneers, embracing a forward-thinking mindset that positions us at the forefront. Our focus is on developing fashion communicators with exceptional craft skills, ready to influence the industry with strong future-proofing capabilities. Our students are at the cutting edge of contemporary fashion communication, working within the metaverse while maintaining a strong foundation in print design and live events, meeting the fashion industry's highest standards of visual communication. We challenge conventions by seamlessly blending design, art direction, and promotion to convey ideas and concepts. Envision yourself art directing and orchestrating magazine covers, fashion shoots, directing fashion films, music videos and shaping brands visual identities with strategic finesse. Rooted in our love of tradition and craft, we are equally committed to pushing the boundaries of innovation and sustainability for a better world. As global citizens, we champion principles addressing climate issues, racial equality, and social justice. We are not just fashion creators; we are advocates for positive change. We pride ourselves at being at the core of the fashion industry and influencing its future. Our teaching team is made up of industry specialists and we have a proven track record of working with top brands and influential industry practitioners. We are an award-winning course that shapes fashion communicators that can work in teams, as individuals as well as nurturing entrepreneurs and future proofers. In this nurturing environment, pastoral care is at the core of our ethos. We care about your growth as an individual, fostering a supportive community where your well-being matters. Our commitment extends beyond the academic, ensuring that you not only succeed in your creative pursuits but also feel valued and supported on a personal level.
As part of the fashion and textiles industries it is vital that you are able to utilise visual and written communication to convey a narrative. In this module you will learn about visual communication and specifically how it applies to these industries. You will learn key transferable skills that you can utilise in your degree pathways and in your future career.
Whether you are a fashion design, textile design, fashion business and promotion or fashion branding and communication student it is important that you understand the key construction and processing skills relevant to the Fashion and Textiles industry. In this module we will show you how these key skills inform your degree pathway and future career.
Trend forecasting is a global industry developed to research and formulate predictions to inform brands and retailers on what products should be designed and sold. This module you will focus on techniques and strategies for identifying, researching, and documenting trends, and how trend analysis can be used in professional practice. You will analyse what a trend is, exploring past, present, and future trends using a variety of sources. Researching an existing trend and communicate your findings.
This module will allow you to develop an understanding of how the world and lifestyles are changing, and how fashion and textiles respond to these changes. Through lectures and workshops, you will be introduced to a range of themes, discussion topics, exploring social and industrial changes, and their impact on society. You will develop skills and understanding of a fashion business through the set-up and development of a brand.
This module will allow you to plan, develop and deliver a project that draws on your own, personal creative strategies, it is your chance to show off a range of skills that embrace a plethora of ideas and concepts. This is an opportunity to showcase your personal design style and produce a body of work that will enhance your next steps onto your degree programme.
In this module you will explore the connections between the creative fashion and textile industries in the past, and how this informs present and future trends. You will be introduced to the way individuals have influenced culture, freedom of expression and experimentation, and how this pushes boundaries and explores identity.
In this module, you'll immerse yourself in the realm of art direction within the fashion publication industry, with a specific focus on the pivotal role of a graphic designer. You will be taught the core principles of graphic design pertaining to type, image and layout and will learn how to apply these across different sections of a publication. You will produce a version of a contemporary fashion magazine that emulates the visual language of an existing publication. You will also create the written content of your magazine, adopting a style that is relevant for your publication. You will learn how to adopt a brands tone of voice and produce copy that engages a target audience. You will also explore different publishing processes by producing a publication in both digital and printed formats. By the end of this module you will have learnt about the processes involved in publishing and print that are fundamental to the field of fashion communication.
In this module you will learn the foundations of idea generation and future thinking. You will learn the processes and methodology used by creative thinkers to develop future facing ideas and concepts. You will develop a concept that is informed by wider cultural and social trends, learning how to generate ideas relevant for the future of the fashion communication industry.
This module is an exploration into the art of visual story telling. You will learn how to communicate a fashion narrative and will learn the different techniques used by visual storytellers in the creation of fashion images. You will understand how to connect location, wardrobe, casting, props, hair and makeup to support the visual communication of narrative.
In this module, your focus will be on delving into the realm of digital fashion film and experimental methods of fashion communication. Your research aims to foster an understanding of the existing metaverse landscape and its evolving significance in the realm of fashion marketing. Through exploration and guided lectures, you will also scrutinise sustainable approaches within digital art and currency. Additionally, you will examine the potential of Augmented Reality (AR), Virtual Reality (VR), and digital marketing platforms.
This level 5 undergraduate module is designed to equip students with the essential skills and knowledge necessary for a successful transition into the industry work placement and beyond. The module focuses on cultivating a deep understanding of professional practices, industry expectations, and personal development strategies.
This module emphasises the importance of branding creative concepts, products, and services. It involves using both digital and physical production skills to explore brand identity. The process includes a thorough analysis of a chosen market and assessing the commercial viability of your concept through extensive research and visual exploration.
This module dives into the world of fashion filmmaking and visual storytelling, putting an emphasis on creative direction. Participants will explore various visual mediums, like still and moving images, animation, and motion graphics, honing their photography and videography skills tailored to the fashion industry. The main goal is to seamlessly integrate styling into sets or locations.
This Level 6 undergraduate module is designed to further develop your research and inquiry skills within the context of the fashion and textile industry. You will undertake a range of research methods on a topic of personal interest. You will investigate and critically analyse the findings. You will be applying a reflective comment to the evidence to deepen your understanding of your field and considering real-world challenges in the industry. You will present conclusions and recommendations in a proposal that feed into an independent project.
The Major Project is your chance to dive deep into a specific realm aligned with your future career goals, unleashing a vibrant surge of creativity. It is your opportunity to craft a substantial body of visually compelling communication design that mirrors your aspirations - a showcase of your prowess that will stand as the cornerstone of your portfolio.
This module centres on translating design concepts into reality. It provides a professional studio environment where you can bring your researched and developed ideas from the previous module to fruition.
The primary objective of this module is to develop assets for self promotion and prepare a strategy to progress into an industry role. Its purpose is to solidify your work, equipping you for a seamless transition into the dynamic fields of fashion, communication, lifestyle, or media. It aims to prepare you for the exploration of self-defined future career opportunities.
CDD Grades/points required
Not currently available, please Contact University for up to date information.
4.2
