Curious about studying Events Management - BA (Hons)at Bucks New University? We've gathered all the key details—entry requirements, modules, fees, and more. Hear from real students by checking out reviews, or take the next step by booking an open day to explore it for yourself.
Bachelor of Arts (with Honours) - BA (Hons)
High Wycombe Campus
Full Time
Sep 2027
3 Year
Are you interested in learning to run events? From large scale festivals and arena gigs to conferences, corporate events, luxury product launches, grass roots venues and concert halls, our Events Management programme can prepare you for all.Taught by established industry professionals and experienced academics, you’ll discover the roles and responsibilities associated with the management and operation of every aspect of the event and entertainment industry and the economics, logistics and information flow that sustain it.
Why study Events Management at BNU?Blend of theory and practical experienceAt BNU, our Events Management course combines essential theoretical knowledge with hands-on practical work. You'll engage in real-life production of events of various scales, from festivals and conferences to product launches, and grass roots gigs, ensuring you're well-prepared for the diverse challenges of the industry. Through case studies and live projects, you’ll gain a deep understanding of event planning, execution, and evaluation, setting you up for a successful career in this dynamic field.
Collaborative learning environmentFrom the outset, you'll have the chance to work alongside students from other disciplines, including music, film, and marketing. This interdisciplinary approach fosters creativity and mirrors the collaborative nature of the events industry, enriching your learning experience. You’ll develop a well-rounded skill set and learn to adapt to diverse professional teams, a critical skill in today’s global market.
Industry expert lecturersOur experienced staff are professionals who have decades of combined firsthand experience in the events sector, from managing large live events to artist management. Their insights and real-world knowledge will provide you with a deeper understanding of the industry and its current trends. They’ll also share invaluable tips, mentorship, and career advice, ensuring you’re prepared for life beyond the classroom.
Industry connectionsBNU has a large network of industry contacts that, as a student you will have access to. Offering you opportunities to network, gain work experience, and build professional relationships. Guest speakers, live projects, and internships help you learn directly from industry leaders and develop a competitive edge. These connections often lead to exciting career opportunities, giving you a head start in the events world
Focus on key business skillsThis degree emphasises crucial business skills such as public relations, risk assessment, and budgeting. These skills are integral to successful event management and will equip you to handle the multifaceted aspects of the profession with confidence. Whether it's managing client relationships or navigating logistical challenges, you’ll graduate with the expertise to thrive in the fast-paced world of events.
What will I studyThis programme gives you all the skills to start a career in the events industry, whether you want to join an existing company or set up your own business. Whether you dream of being a wedding planner or organising international corporate events, the BA (Hons) Events Management specialism can give you the skills you need to succeed.Through our network of alumni, guest lecturers and industry-experts, you’ll gain a real-time insight into the industry and what employers are looking for in graduates. Our visiting professionals often return to give tutorials, workshops, mentoring, advice, placements, internships and even jobs.This course is also offered as four-year programmes, including an initial Foundation Year. The Foundation Year will allow you to develop your academic study skills and build confidence in your abilities, identifying your own strengths and development needs for progression onto an undergraduate degree.
This module is an introduction to events planning. The basic business structures of events and a thorough knowledge of venue selection and the differences on offer within the event industry will be discussed. This module aims to foster an in-depth understanding of the process, planning, budgeting, staging and evaluation of various types of events.
You'll be taught how to examine the range and role of music & entertainment organisations responsible for the management and administration of the industry, and key issues they currently face. You'll look at artist management, record & publishing companies, copyright & collection societies, retail, streaming, broadcast, social media and DIY culture.
You'll be introduced to the principles of marketing theory in the context of the event & entertainment industries & explore links between identifying event attendees’ needs & wants and event marketing. You'll study how these principles can offer an understanding of the market, including how marketing impacts fans, events and other facilitators.
This module looks at branding and the creation of identity across multiple platforms, both on and offline, with a focus on managing a personal brand in the context of the mainstream and independent music and entertainment industries. You'll also be introduced to fundamental principles of management, both self and in the context of organisations.
This module aims to encourage strategic thought in contemporary music & events. You'll study strategic management and international issues faced from the globalisation of the industry. You'll have the chance to reflect on moral dilemmas in the music & event sector and develop your philosophical appreciation of the role of music & events in society.
You'll examine a range of issues, trends and problems facing today’s music, events and entertainment industries. Lectures will be given by a different member of the teaching team or a guest lecturer each week, introducing you to a wide variety of topics and different teaching styles and to areas of the industry outside your particular area.
The module aims to give you the knowledge to become self-employed in the music/events/entertainment industries. You'll study concepts and techniques relevant to content-driven businesses, such as marketing, promotion and potential income streams, to evaluate the success of contemporary small business practices. You'll also consider approaches to constructing and presenting a business proposal. There will be opportunities to engage in collaborative client-based live briefs.
You'll study social and cultural theory in the context of the music & event industries and explore the links between audiences, media & industry in a societal context. You'll study how social & cultural theory gives a unique perspective on the relationship between fans, industry and media and look at theories of fandom, subcultures & audiences.
You'll study the processes required for planning, managing and co-ordinating all aspects of staging a live event at a professional level. The finished event will be reviewed and evaluated in the context of the initial aims and objectives as well as design and creation of the event’s experience using a range of business and management theories.
This module aims to provide you with knowledge of the structure, inter-relationship & interdisciplinary nature of tourism, hospitality & events. You'll study conceptual frameworks, typologies and definitions to better understand the sector and motivational factors for consumers as well as their impact on sustainability & local community.
The aim of the module is to provide you with an introduction to research methods and the skills necessary for planning and conducting research and enquiry within their field of study, discipline or professional contexts.
This module will give you a thorough understanding of the fundamental topics needed to manage projects within a complex and ever-changing environment. You’ll develop a deeper understanding of both theoretical and practical aspects of project management and gain the essential skills necessary to plan, monitor, control and deliver successful projects.
You'll study operational & strategic management strategies in the context of corporate & business events. This module aims to provide you with business acumen in the corporate events sector. You'll undertake analysis of changing global trends and what these mean for key stakeholders, such as destinations, venues and the business community at large.
You'll study digital marketing management in the context of the music, event & entertainment industries. You'll look at current and future challenges presented by new & emerging technologies as they apply to marketing management, and consider how to apply an integrated marketing approach to promotion in the music, event & entertainment industries.
This module aims to give you the ability to understand & implement concepts of leadership and management, their relationship with one another and the challenge of definition in differing organisation contexts. The industry is multi layered so management may involve leading other managers to implement successful strategy for a range of stakeholders.
4.4Bucks New University (BNU) is a student-focused university based in High Wycombe, with over 130 years of educational his...
