Curious about studying Events Management - BA (Hons)at Birmingham City University? We've gathered all the key details—entry requirements, modules, fees, and more. Hear from real students by checking out reviews, or take the next step by booking an open day to explore it for yourself.
Bachelor of Arts (with Honours) - BA (Hons)
City Centre Campus (The Curzon Building)
Full Time
Sep 2027
3 Year
The global events and leisure sector has seen an an explosion in growth and career opportunities. From managing large multi-purpose venues to organising individual events, there are plenty of varied and exciting careers to explore. Our BA (Hons) Events Management course and will give you the skills, real-world experience and insights to develop a career in this growing sector. Through immersive learning and exposure to live, real-world clients and projects, this course lets you get hands on experience in designing, preparing and managing events of all sizes. During your studies you’ll get to see behind the scenes of large-scale event venues such as the NEC in Birmingham to see how they organise national events including the Crufts dog show. Through a network of industry partners and guest speakers, you will be exposed to the real-world working environment and the challenges and opportunities it presents. Employability is embedded into the course; everything is geared towards preparing you for work in the industry and giving you the skills and knowledge to make you attractive to employers or able to strike out on your own. Through our very own student-led events management agency, Empower, you’ll get the chance to work with real-world clients on live events and projects to gain invaluable practical experience.
What's covered in this course?This course covers every aspect of event management from designing, planning and managing live events to managing venues of all types and sizes. The Technology and Event Production module allows you to get hands-on with the look and feel of your event and venue, covering visual projection, audio and sound design (including music and/or speaker microphones), lighting, AI, drones and interactive multimedia. You’ll learn about managing numerous, simultaneous events and resources and also the minute details of individual events.
Professional Placement YearThis course offers an optional professional placement year. This allows you to spend a whole year with an employer, following successful completion of your second year, and is a great way to find out more about your chosen career. Some students even return to the same employers after completing their studies. If you choose to pursue a placement year, you will need to find a suitable placement to complement your chosen area of study. You will be able to draw on the University’s extensive network of local, regional, and national employers, and the support of our Careers teams. If you are able to secure a placement, you can request to be transferred to the placement version of the course. Please note that fees are payable during your placement year, equivalent to 20% of the total full-time course fee for that year.
This module offers an in-depth exploration of Data Analytics and its application in different aspects of business. The module also explores Artificial Intelligence (AI) and its role in contemporary business practices. It is designed to provide you with a practical understanding of the real-life application of data analytics in Business settings. The module brings together the worlds of business and technology and is ideal for those pursuing careers in business related fields, or business analytics. It equips you with essential critical thinking and data analytics skills that are highly in demand in today’s as well as the future employment market.
In Marketing Principles and Practice, you will learn the role that marketing plays within an organisation and how to apply some of the key tools and techniques that professional marketers use on a regular basis. For those undertaking a marketing degree, this module will provide a solid foundation for your course; for those studying other disciplines, the concepts presented here are valuable tools for a future career in all walks of business.
This module offers an insight into the skills needed to become a successful event manager across the events industry. Across 12 weeks, the module addresses key areas of events management including project management, hospitality and service management, client management, finance and budgeting, creativity, managing risk and venue design.
This module provides a comprehensive exploration of entrepreneurship, equipping you with the skills, perspectives, and theories applicable across industries and professions. It covers both new venture creation and innovation within existing organisations, emphasising entrepreneurial thinking and mindset.
This module will provide a gentle introduction to the world of accounting and finance for business managers of the future and is designed for those new to accounting or those studying on non-accounting related degree programmes.
This module provides an insight into the planning and design process behind creative events. The module explores theories, module and strategies to enable you to become confident in designing, planning and delivering creative events of the future. In this module, you will explore types of events and their classifications, the event cycle and implications this has on event human resource management.
The process of creative thinking and experiential design is needed for event managements for mega events all the way through to smaller events. This module will equip you with the knowledge and skills needed to conceptualise, create and effectively design events whilst considering the overall venue operations to engage with consumer senses and enhance the overall experience.
The aim of this module is to allow you to understand the role of suppliers in the development and delivery of events along with how the various stakeholders in events including suppliers, venues and event managers can work together to deliver sustainable events. The module takes you through the UN Sustainable Development Goals (SDG) and how they can be used to guide event managers throughout the full project cycle of an event from client brief, event delivery to post event review.
The aim of this module is to provide you with the knowledge, skills and insights to research a ‘live’ Events issue with a view to formulating practicable, impactful and value-added research project proposal which will be actioned in the final year. To this end you will be taught the key stages of methods in Events Research (i.e. identify question and objectives, isolate key literature and conceptual frameworks, select appropriate research methodology, collect and analyse data and write up a compelling report).
The aim of this module is to provide you with ‘real world’ event management experience. Integral to the module will be a focus on group work, enabling you to utilise your event management skills accrued at level 4 to exhibit decision making skills when choosing a viable event to execute, selecting an appropriate venue and promoting the event, and ultimately running their chosen event. The relevant literature is explored, but with a consistent view of the importance of applying theory and planning in practical business contexts.
This module is designed to provide you with the opportunity to undertake a credit bearing, 40- week Professional Placement as an integral part of your Undergraduate Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.
The module will allow you to demonstrate your ability to evaluate a business issue relevant to your discipline of study and utilize the theory from your study to date to generate recommendations at either a theoretical or practical level. It will allow you to demonstrate your analytic and time management skills in a practical way.
Following consideration of the psychology of emotion you will consider how super-performance within Events is driven through driving emotional connectivity, first with employees and second – interconnected – with customers. The module is delivered through a combination of workshops, simulations and discussions in which you will be expected to contribute.
The overall objective of the module is to provide an understanding and awareness of Crisis Management strategy, planning, operational and organisational responses. The module will develop your learning by focusing on a range of crisis issues, such as pandemics, crowds, terrorism and scandal.
4.2
