Digital Marketing (with Foundation Year) - BSc (Hons)

Lincoln Bishop University

The BSc (Hons) Digital Marketing develops creative, commercially aware and technologically confident marketers. You will explore how organisations use digital channels, content, data and technology to understand customers, build brands and generate measurable commercial impact. The course combines marketing strategy with practical digital capability. You will explore content creation, customer insight, digital campaigns, analytics, UX, AI, automation and emerging technologies while developing broader business and strategic understanding. You will learn to combine creativity with evidence. Effective digital marketing requires more than producing engaging content; it requires marketers to understand audiences, select appropriate channels, interpret performance data and make informed decisions. Applied learning and realistic marketing challenges will help you develop a portfolio of work demonstrating your capabilities to employers.