Curious about studying Digital Marketing - BA (Hons)at Birmingham City University? We've gathered all the key details—entry requirements, modules, fees, and more. Hear from real students by checking out reviews, or take the next step by booking an open day to explore it for yourself.
Bachelor of Arts (with Honours) - BA (Hons)
City Centre Campus (The Curzon Building)
Full Time
Sep 2027
3 Year
Our BA Digital Marketing degree is a unique two-year fast-track programme that immerses you in real-world, professional advertising and marketing communications: - Digital is the shared digital media experience between brands, users, technologies and trends. - Marketing is how marketers add value to their brands and user experiences by fulfilling desires. It’s a powerful mix, with industry-driven instruction in the skills you’ll need for the fast-paced digital communications sector. You’ll be working with Digital Marketing Institute (DMI) certified lecturers and top agency talent to solve creative briefs, launch simulated marketing campaigns and build multiplatform experiences for brands and their customers. BA Digital Marketing is employment-led, so the course teaches a practice-based, knowledge-applied approach: tutors and industry professionals work with you in classes and assignments to help you grow in your personal and professional development.
It’s all about you! This Digital Marketing Primer places your own personal and professional development at the centre of the competitive job market. The objective is to give you the understanding and confidence to sell yourself and your ideas to your peers and potential employers.
Meet the agency! You will take a ‘live’ brief from an advertising agency account manager. The objective is to identify a new audience for an existing client by raising brand awareness through a digital marketing campaign.
Get to know your audience! Your client and your agency need to reach a challenging target market; this module gives you an introduction to audience segmentation through industry theory and professional practice.
You are the media planner! You’ll work with a global brand to build on your market research skills, using your insights to make a difference in the real world.
The module will place you in a group and ask each group to answer a brief with your solutions in a shared presentation. You will be shown how to unpack a creative brief to find the insights and instructions that help determine strategic and creative decision-making. Then, the teaching team will show you how to transform that brief into innovative solutions that stakeholders and target audiences can buy into. This includes instruction in project management, so you can work effectively as a team player in a proven system of shared responsibilities and deadlines. You will also get training in how you and your team can ‘pitch’ your ideas persuasively, ‘selling’ your recommendations in a narrative structure.
The module is a mix of group and individual effort. You’ll be working in a group to deliver a team presentation in answer to a brand challenge: showcasing a portfolio of branded media assets as part of a marketing communications campaign. You’ll also be working individually to reflect on your own learning experience in this module through a reflective report. Your workflow will follow the process of ‘preproduction’, ‘production’ and ‘postproduction’. At each phase, you will use your project management skills to assign roles and responsibilities amongst your teammates; all roles will be explained, and you will be shown how to perform them professionally.
Get to know your market! You will receive a brief with the objective of delivering a market research report that helps to better understand the sector, its existing and potential consumers.
You are the digital media executive at an agency! You’ll work on a global entertainment brand, tasked with developing a digital marketing plan. You’ll need to develop an understanding of a new agency planning methodology and employ its techniques in providing digital only recommendations to support all their digital communications.
You are the creative team! You’ll be delivering a digital content marketing plan and some prototype assets to pitch to your client. This is your chance to showcase your digital marketing expertise and you’ll be using the framework recommended by the Content Marketing Institute (CMI).
The module is an opportunity to learn and critically reflect on the skills of collaboration &/or your own professional practice. The module enables you to create either an interdisciplinary project with students from complementary disciplines or your own self-defined project.
The purpose of the module is to enable you to undertake a sustained, in-depth and theoretically informed research project exploring an area that is of personal interest to you. It is important that we can support you appropriately, so you will be guided towards choosing a research topic which is relevant to your discipline and in which your lecturers have expertise. The outcome may take the form of a written dissertation or a practice-based portfolio.
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