Curious about studying Business Management - BA (Hons)at Bucks New University? We've gathered all the key details—entry requirements, modules, fees, and more. Hear from real students by checking out reviews, or take the next step by booking an open day to explore it for yourself.
Bachelor of Arts (with Honours) - BA (Hons)
High Wycombe Campus
Full Time
Sep 2027
3 Year
Are you an ambitious, driven individual? Looking to kick-start your career in the business sector? Accredited by the leading professional body The Chartered Management Institute (CMI), our Business Management degree can help you gain the confidence and skills to become a future CEO. You’ll study a range of subject areas, including: global business, sustainability, ethical research, financial decision making and innovation, With BNU, you can benefit from CMI accreditation, proven to boost employability by providing learners with the management and leadership skills needed to succeed. On completion of your degree, you will gain a CMI qualification developed in consultation with employers. Our industry-experienced academics have developed this business management degree with the latest industry insights. And are here to support you to develop the knowledge and understanding of contemporary best practice in strategic international management.You’ll gain experience of real client projects and enhance your CV, ready for graduate employability. You’ll also have the opportunity to learn how to apply practical and realistic solutions to complex business scenarios, studying subject areas that include financial decision-making, contemporary business issues, international marketing, and strategic agility. All of which will help you to develop and specialize in your areas of interest. This course is also offered as four-year programmes, including an initial Foundation Year. The Foundation Year will allow you to develop your academic study skills and build confidence in your abilities, identifying your own strengths and development needs for progression onto an undergraduate programme.
What will I study?With a BA (Hons) Business Management degree from BNU, you’ll be well-placed and well-prepared to enter the employment market.You’ll cover diverse subject areas, including managing and engaging people, strategic marketing and global business sustainability. This will be alongside developing key skills such as understanding financial decision making, enhancing your attention to detail and analytical thinking. Studying such varied topics will help you understand how marketing impacts global businesses We are focused on providing you with all the building blocks you need to create a solid understanding of the business environment. Your first year will be integrated with the BA (Hons) Business and Human Resource Management course. You will be taught a range of modules that cover both courses allowing you to collaborate with fellow students.During your second year you will study project management, sustainable operations and responsible enterprise and ethical research. Provided with live project briefs from real-life business clients, you will develop skills including working effectively in a team and pitching for business. You will be able to choose optional modules including consumer behaviour and data analytics for business decisions.In your final year, you will focus on preparing for your future and career after graduation. In addition to learning about macro and diverse business issues and sustainable strategic agility, you will undertake an independent professional project. This allows you to examine a contemporary business management issue, whilst using your time management, professionalism, and personal discipline skills.
What are my career prospects?Once you have completed your degree, you will be fully equipped to begin a career in a range of industries, in general management or to develop your own business. Working closely with the Chartered Management Institute (CMI) means that you are well placed to become Chartered Managers once you start work.You can pursue a career in any profession or business role, such as:Operations and Service ManagementCustomer ManagementProject ManagementRetail ManagementGraduate Academy ExecutiveLegal Recruitment ConsultantClient Liaison Executive.
This module will consider the core competencies, intellectual and personal skills needed to become a successful people manager. This includes managing relationships with colleagues, subordinates and customers. You’ll also study key HR elements, development of people and sustainability employability strategies.
Business is an interconnected series of systems, networks and operations that span the globe where it is possible to conduct business at any hour of the day. You’ll learn about the impact and challenges of technology and the growth and benefits of emerging markets.
This module examines the importance of collecting and managing data to facilitate informed business decision making. You’ll study both qualitative and quantitative forms of data collection and use of appropriate software for the analysis and interpretation of data to provide insight into business and management research issues.
Develop your understanding of the purpose of financial accounting information, the structure of main financial statements, and the influence of economic factors on decision-making. You’ll learn about the importance of finance and accounting in the world of business and economics, its value and relationship with the other business functions.
This module will cover fundamental concepts and functions of marketing within a commercial business activity. You’ll explore the marketing planning process: segmentation, targeting and positioning of a brand offering with respect to the competition. You’ll also cover topics including, context, market research and decisions.
This module equips you with practical skills and theory via an exciting hackathon. Inspired by ManagementFest and student entrepreneurs, it's your playground for creativity, collaboration, and entrepreneurship. You'll join sessions and tutorials, ending with a showcase of your idea for a product or service.
You’ll gain practical skills and theoretical knowledge in branding and advertising with a particular focus on video production. Through group and individual activities, you’ll get hands-on experience producing videos and developing strategies to boost brand visibility. You’ll apply theory to real-world practices and create your own communications.
This module will explore the role of a business consultant and the realities of undertaking live projects. You’ll develop skills include working effectively in a team and pitching for business. You’ll be provided with live project briefs from real-life business clients and will relate your skills and knowledge to the requirements of the client.
This module will equip you with the necessary tools and knowledge to start your own business venture whether a competitor to Alphabet and Amazon or an SME or as a side-hustle to supplement your income. You will also examine the environmental sustainability, social and ethical aspects of the business venture.
Project management ensures that the associated risks are identified and managed and objectives and benefits are achieved. You’ll gain experience of project management techniques using industry standard methodologies. You’ll focus on the design and management of products, processes, services and supply chains for sustainable operations management.
This module outlines the importance of all the key stages within the marketing planning process, from the audit, through strategic decision making, to the implementation of plans. You’ll study the importance of managing resources and employing monitoring and measurement techniques to enable the achievement of strategic marketing objectives.
This module will equip you with the necessary skills for understanding, designing and assess strategies from an orthodox and agile perspective in a fast-moving business environment. You’ll develop resilience, time management, leadership of self, teamwork, creativity and innovation in deconstructing and creating an agile strategy.
You’ll examine the different schools of leadership and complete various leadership, management and personality assessments to build on your strengths. Graduate and placement applications, volunteer activities and working with careers teams and advisers will also form part of the activities when required.
The macro environment is forever changing, events happen when we least expect them and impact us as local, national and global citizens. This module examines real-time events and topical issues that occur and asks you to delve into the subject and find out exactly what’s going on, why and how it will impact society and the macroenvironment.
You’ll complete a major piece of independent research that will enhance your employability. This module will enable students to identify their own research question, set research objectives, gather and analyse appropriate literature, secondary and primary research to meet those objectives. Students must analyse and evaluate the theories and concepts around the chosen subject as well as show proficiency in the design and conduct of primary research and integrating any relevant secondary research undertaken.
4.4Bucks New University (BNU) is a student-focused university based in High Wycombe, with over 130 years of educational his...
