Sport is a cultural phenomenon that is growing in influence – creating positive change, new industry sectors, and wider commercial opportunities. This course is designed for students who want to study business while exploring the commercial aspects of sport – from sponsorship to social change.You’ll build a solid understanding of business across all fields and sectors, at a university that champions international perspectives. Your specialist business sports modules will give you opportunities for classroom discussions and assignments around sports and regions with cultural and commercial significance.Some of the modules you’ll take include: Sports Marketing, Branding and Sponsorship Sport, Business and Social Change Sports Methods and Business Drivers Performance and Decisions in Sport