Leverage data and advance your career

Gain a competitive edge in your career by developing the business management and technical data analysis skills needed to drive strategic results for your company with the University of Baths online MSc Business Analytics course.

Delivered by the EQUIS- and AMBA-accredited Bath School of Management, this course provides access to training and industry experts that are invaluable for students hands-on data management, data mining, and data analysis preparation. This includes access to cutting-edge software and analytical tools through the University of Baths partnership with IBM.

Focus on cutting-edge topics for advanced roles

The online MSc Business Analytics course immerses you in business topics taught by experts with industry experience and the curriculum will equip you with innovative skills for identifying data insights and lead business solutions. Using advanced technologies, including machine learning, heuristics, forecasting and business statistics, you will learn how to improve business decision-making.

• Ranked 3rd in Business and Management Studies by the Guardian University Guide 2025
• Ranked 3rd for Business, Management and Marketing The Times and The Sunday Times Good University Guide 2025
• Top 100 in the world and top 10 in the UK for Business Analytics QS Business Masters Rankings 2024

Interactive online learning

You will learn via immersive video material and real-life case studies, as well as benefit from direct and regular communication with other students and lecturers. Learning material is made available to you via a Virtual Learning Environment (VLE).

The online MSc Business Analytics not only sets you up with a deeper understanding of data science, it equips you with the business acumen to put data insights into practice and take your career to the next level.

''When I came across the programme being offered by none other than the University of Bath, I leaped at the opportunity and began building application right away. The programme benefitted me in more ways than I could imagine and really contributed to me securing my two previous roles of which are both data orientated. I really mean it when I say I have absolutely no regrets and have not looked back since.''

- Ross Gray, Business Analytics online MSc student

Thrive in the right business career for you

Data analytics is the priority for today's businesses. Combining the technical aspects of data science with decision-making and access to computational data analysis tools through our IBM partnership, the 100% online MSc prepares you to unlock opportunities as data specialists, business analysts, project managers and more.

Some of the business analytics job prospects include:

Business analyst: As businesses grow and change to meet the expectations of their stakeholders, business analysts inform new developments by conducting research, solving problems, setting new objectives or goals and achieving the desired results with objectives or goals.
Business consultant: Business consultants are employed on a contractual or permanent basis. They work directly with business owners or train and educate them on business practices. Together, consultants and owners develop a business plan, identify market needs and review financial data.