BA (Hons) in Business Management - Data Analytics

Middlesex University - Dubai Campus

The BA Business Management (Data Analytics) programme aims to seamlessly integrate theory with practice, emphasising practical learning, technological and analytical competencies, and global and cross-cultural awareness. This programme will enable you to effectively incorporate data handling and analysis techniques across a range of business decision-making scenarios. Through effective teaching and learning, practical projects, and collaborations with industry professionals, students will gain real-world experience, preparing them for successful careers. With increasing competition and the need for data analytical competencies, this programme provides students with knowledge of the important aspects of data modelling techniques for quantitative and qualitative data analysis, aligned with ethical data usage frameworks and the skills to use data analysis tools and techniques to inform business decisions. Middlesex University Dubai provides students with the opportunity to achieve an Honours degree in Business Management (Data Analytics) in three years. The programme is structured to enable students to develop a range of theoretical and practical capabilities in key areas of business management including strategy, leadership and people management, finance, sustainability, marketing, data analytics, innovation, and operations, as well as specialist areas in data analytics. This programme is designed to enhance your global perspective, cultural and environmental awareness, and entrepreneurial abilities, while developing critical thinking, communication, and networking opportunities. Fostering analytical and creative skills, this degree prepares graduates for diverse career opportunities, advanced studies, and a significant role in driving business success.