Digital Marketing postgraduate degrees in Scotland

7 universities offer 9 postgraduate courses. To get the best results for postgraduate digital marketing degrees, enter your predicted grades.

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Heriot-Watt University

2 digital-marketing courses SCOTLAND
Subject ranking: 22nd
Complete University Guide Subject Ranking

Source : Complete University Guide 2027

WUSCA ranking: 48th
WUSCA Student Ranking

These are the 2026 rankings, based on ratings given by past and present students

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What students say about digital-marketing

What I like most about Heriot-Watt is how practical and career-focused the learning is. The lecturers are knowledgeable and supportive, and the teaching feels relevant to real-world jobs rather than just theory. The campus is calm, green, and well-maintained, which makes it a really nice place to study. I’ve also enjoyed meeting people from different countries and backgrounds, which has made my university experience more interesting and helped me grow personally. Worst aspects / improvements: Sometimes the workload can feel heavy, especially when multiple deadlines fall around the same time. I also feel that transport to and from campus could be better, particularly in the evenings, as it can be a bit inconvenient for students who don’t live nearby. Overall, Even with these small issues, my experience at Heriot-Watt has been positive, and it’s a supportive place that prepares students well for their future careers.

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MSc Digital Marketing
clock icon 1 year full time
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Modules
Year 1
  • Branding and Communications
  • Contemporary Consumers
  • Digital Customer Experience
  • Digital Marketing Analytics
  • International Strategic Marketing
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Robert Gordon University

2 digital-marketing courses SCOTLAND
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What students say about digital-marketing

Great all round university with great balance of city and rurally located. Transport wise, its great within city. Although, it lacks proper parking for rurally located people (where public transport is not an option/viable option) as requires permit. To resolve this, a multistory carpark could be implemented or more bus links/shuttlebuses from locations outside of the city. The lack of public transport outside the city is a problem anyway, so may be worth considering relocating to city for duration of course. With regards to course, having already been a student previously, there are a lot more support systems in place to help aid students. Moreover, compared to other universities, the staff are more than happy to help. The small knit feel of the University and the city provides a homely lifestyle, easily and effortlessly. This is only furthered by the diversity of culture within the city and shire. The union is great, the staff are approachable and friendly. From initially becoming a student to my time here now, however, the union seems to be downsizing. I feel that this is an absolute shame as it provides an independent aspect to life as a student. It, in my opinion, has reduced the quality of student life as it miminises a student voice, independent of the university. That being said, there is a great range of mental health facilities in place now to enhance student lifestyle auch as free gym membership for students.

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Modules
Stage 1
  • Digital Marketing Strategy
  • Digital Production Tools And Techniques
  • Digital Public Relations
  • Methods, Metrics and Analytics
  • Professional Skills Enhancement
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Modules
Stage 1
  • Digital Marketing Strategy
  • Digital Production Tools And Techniques
  • Digital Public Relations
  • Methods, Metrics and Analytics
  • Professional Skills Enhancement
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Abertay University

1 digital-marketing courses SCOTLAND
Subject ranking: 79th
Complete University Guide Subject Ranking

Source : Complete University Guide 2027

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What students say about digital-marketing

The facilities are great, we have access to everything we need for our coursework and more. There is a gym and loads of options for sport. The uni holds events for all sorts of holidays and activities. The student union is really supportive. There are great initiatives for sustainability. Student life separate from the uni, as far as I’ve noticed, is very nightlife based but that might just be because I haven’t explored enough.

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Modules
Year 1
  • Business Research Methods(MBA514)
  • Contemporary Issues in Marketing(BMT503)
  • Data for Decision Making(BMT511)
  • Digital Customer Insight and Experience(BMT521)
  • Digital Marketing Communications and Branding(BMT520)
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University of Strathclyde

1 digital-marketing courses SCOTLAND
Subject ranking: 6th
Complete University Guide Subject Ranking

Source : Complete University Guide 2027

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What students say about digital-marketing

It is a great learning environment with many modern and innovative buildings throughout the campus. I personally have found strathclyde to help me develop my skills in not only my degree subjects but so too with my confidence, communication and interpersonal skills. If i was to improve strathclyde i would say they could make the union bigger and expand services such as cafes and restaurants throughout the campus.

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Modules
Year 1
  • Business Information Systems
  • Contemporary Consumers
  • Cross-Cultural Buyer Behaviour
  • Integrated Marketing Communications
  • Leadership for Change & Innovation
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University of the West of Scotland

1 digital-marketing courses SCOTLAND
Subject ranking: 92nd
Complete University Guide Subject Ranking

Source : Complete University Guide 2027

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What students say about digital-marketing

I would recommend paisley university to any other students wanting to come to uni to study. The computing course I am studying is going great to. The facilities and resources are also really helpful to do well in the course.

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We collect thousands of reviews on uni campuses from real students, and online reviews can only be submitted using an authorized university email address.

Digital Marketing MSc
clock icon 1 year full time
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Modules
Year 1
  • Digital Marketing Theory
  • Future Marketing and Transformational Technologies
  • Marketing, Events & Tourism Dissertation Module
  • Branding People, Places and Spaces
  • Content Media Management
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University of Stirling

1 digital-marketing courses SCOTLAND
Subject ranking: 25th
Complete University Guide Subject Ranking

Source : Complete University Guide 2027

WUSCA ranking: 81th
WUSCA Student Ranking

These are the 2026 rankings, based on ratings given by past and present students

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What students say about digital-marketing

The best aspects are: The campus itself, its really beautiful and really nice to be around so much nature. The societies on offer are brilliant because there are so many options and each one of them are properly run by enthusiastic people, plus they are very cheap to join. The sports clubs are also amazing with lots of options to choose from and you can meet people with similar hobbies. The worst aspects are: The buildings themselves can be very confusing and they do not look good from the outside. However the updated interior makes them very modern from the inside. There isn't a lot of space to study or eat because it is often very busy in the atrium which can be annoying.

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Modules
Year 1
  • Brand Management in the digital age (MKTP031)
  • Customer and User Experience (MKTP032)
  • Data Analysis Techniques in Marketing (MKTP016)
  • Digital Marketing (MKTP014)
  • Flying Start Leadership Programme (MANPFSL)
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University of Dundee

1 digital-marketing courses SCOTLAND
Subject ranking: 16th
Complete University Guide Subject Ranking

Source : Complete University Guide 2027

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What students say about digital-marketing

Tutors are lovely but the only thing that could be improved is the support for the English and the rest of the students who are not from Scotland. It's took me 3 years to get help for my dyslexia and that is because I have to pay for it.

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Digital Recordkeeping PGCert
clock icon 30 months part time
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Modules
Options
  • RM50017 Management and Preservation of Digital Records
  • RM50019 Metadata Standards and Information Taxonomies
  • RM51005 Electronic Records Management
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