Engaging, visually exciting and functional user experiences are more important than ever for the fashion industry, and having a bad online experience can result in less customers or users. With our BA (Hons) User Experience Design for Retail degree you’ll develop the essential technology and creative skills to create user experiences that are intuitive, engaging and cultivate brand loyalty. User experience (UX) design focuses on the usability and function of a platform, as well as how users interact with it, while user interface (UI) design focuses on the aesthetics and construction of what the user sees, taking concepts to the final, customer-facing product. This course has been created in collaboration with industry to give students the most up-to-date knowledge and skills. Through lectures, seminars, tutorials, workshops and projects, you’ll develop the essential design, storytelling and communication skills needed to succeed in a fashion focused UX/UI design role. You will: - Learn the technical skills needed to create and implement innovative user experience strategies - Be assigned a personal industry mentor to work with throughout the course - Develop your practical skill set and learn advance UX/UI design skills such as prototyping, A/B testing and design accessibility - Explore the creative and analytical aspects of user experience and user interface roles, and understand how they relate to each other- Learn how to use software used by industry, including Adobe XD and Figma - Work on live projects set by our brand partners and complete work placements with our industry partners - Learn how to adopt a design mindset and create innovative solutions for problems faced by users - Gain a comprehensive insight into the theory and practice of design and learn how to apply this to your work - Complete a self-directed Personal Professional Project that allows you to demonstrate your skills and knowledge This course requires a laptop capable of running: Adobe Cloud and Figma Industry Enrichment We work with over 140 brands at the FRA. Our courses include practical, industry-focused content taught by some of fashion’s biggest names to give you valuable skills and work experience. Industry enrichment opportunities include: Industry mentorship scheme: Work with your own dedicated industry mentor throughout your course. You’ll meet a minimum of once a term, and they’ll be there to support and guide you. Work placements: You’ll have a work placement with one of our brand partners each year. In the first year of your undergraduate degree, you’ll complete a three-week work placement. In your second year, your work placement will be either 3 weeks full time or two days a week over 3 months. Talks, masterclasses and live industry projects: Attend talks and masterclasses led by some of the top names in fashion and retail, and complete projects set by industry partners who will give you feedback and advice.