This course gives you the chance to design, implement and evaluate public relations campaigns, helping you to develop the practical and analytical skills youll need for a successful career in strategic communications and PR.Youll develop a critical appreciation of the role of public relations in society, as well as key analytical and professional skills. You’ll also gain a solid understanding of the theory behind PR, and have many opportunities to put this theory into practice.By the end of ... READ MORE

This course gives you the chance to design, implement and evaluate public relations campaigns, helping you to develop the practical and analytical skills you'll need for a successful career in strategic communications and PR.

You'll develop a critical appreciation of the role of public relations in society, as well as key analytical and professional skills. You’ll also gain a solid understanding of the theory behind PR, and have many opportunities to put this theory into practice.

By the end of your studies, you’ll have the necessary skills to work at managerial level in PR. You’ll be able to analyse environments, issues, organisational cultures and relationships – as well as set objectives, and design and implement public relations strategies.

We’re continually updating this well-established course in line with new advances, including how communication campaigns may successfully integrate digital media. Field trips and guest lectures offer opportunities to discuss strategic communication issues with leading practitioners. These also give you networking opportunities and an understanding of current best practice. The course is recognised by the Chartered Institute of Public Relations. Students can exit at PG Cert and PG Dip awards.