This contemporary course will equip you with the creative and strategic skills needed to work in digital marketing. The emergence of the circular economy and digital transformation has led to the creation of significant career opportunities worldwide ranging from small business to larger enterprise level. The dual qualification from Aston Business School and the Digital Marketing Institute offers significant added value to students who aspire to become digital professionals and transformational leaders of the future.

Learning, teaching and assessment

This course will provide you with an excellent learning experience that draws on the research and consultancy of Aston University academic staff, utilising the University’s links with business, professional and public sector organisations. It offers you the opportunity to enhance your employability by developing life-long learning and personal development skills.

Our innovative virtual learning environment, Blackboard, will support and enhance your learning experience. This online platform has a wealth of resources to help you make the most of your course such as lecture slides and other study materials. Aston University also has extensive physical and virtual library resources with access to leading textbooks, academic journals, business, and marketing databases. It also leading practitioner resources such as The Economist and Financial Times with full access to their current and previously published articles.

A variety of assessment methods, including exams, coursework, and practical sessions are designed to test your understanding of key topics. Every assessment is designed to combine leading theoretical and practical aspects of digital marketing.

Career Prospects

This course will develop the specialist skills and knowledge in digital marketing to enhance your personal career development the needs of future employers.

The dual award will enhance your career prospects across a wide variety of industries in the private, public, and not-for-profit sectors. There are significant employment opportunities in the UK, international, and global labour markets. If you choose to start up your own enterprise, or are already involved in an expanding small business, this postgraduate programme will enable you enhance the digital marketing strategies and drive business growth.