Study a Master’s in Strategic Advertising and Marketing Communications for the skills to pursue senior career roles in advertising, communications and public relations agencies.
We were the first UK university to offer a specialist degree in marketing communications and we've never stopped developing. This MA in Strategic Advertising and Marketing Communications enables graduates and professionally qualified managers to expand their knowledge of marketing communications.
Students interested in a career in public relations also have the option to gain a public relations endorsement of their degree title.
The course will develop your understanding of communications planning, consumer decision-making, and traditional and new media. You'll study advertising and promotional strategies, marketing, branding, how to manage direct and digital marketing relationships, and ways to get inside the customer's mind. This degree prepares you to meet the challenges of a changing marketplace, so you emerge ready to enter a range of marketing and communication and public relations roles.
Careers and placements
What sort of careers do graduates pursue?
Graduates of this degree are currently working as communications consultants and and managers for communications agencies and companies such as PricewaterhouseCoopers (PwC), Co-op Group, MobiSystems Inc, NBC Universal Media, as well as various private companies, non-profits and government organisations around the world.
Do you provide employability services?
Our course team will support you through your journey to becoming an effective marketer and communicator. We have developed strong relations with companies in the financial centres in London and Europe, including in the City, Canary Wharf, and Fenchurch Street.
This offers you a unique opportunity to explore career development networking, mentoring and internship opportunities with a diverse range of organisations, making it a perfect location to develop your career.
Our Business School Employability team is committed to supporting your journey towards a rewarding graduate destination. We provide a professional service to empower you to achieve your potential and offer support for two years after graduation. Services include:
- CV, cover letter, and application tips
- Interviews support
- Careers fairs
- Mentoring.
