Sport plays an important role in society – contributing to health and wellbeing, community, education, social inclusion, and national prestige from success in global events. Its success depends upon skilled and enthusiastic individuals working to support athletes and clubs at all levels.Our BA (Hons) course will teach you about:sport in societythe science of sports performancethe nature of sports organisationstheory and practice of sport coaching and sport developmentresearch underpinning sport coaching and sport developmentWithin those broader contextual themes, you will learn both the theory and research within the context of sports development and coaching, informing your personal development, skills and experiences, and laying the foundation for your future career.Stirling is one the best places to study sport in the UK. We're Scotland’s University for Sporting Excellence and were awarded UK Sports University of the Year 2020 (The Times and The Sunday Times Good University Guide). We're also 1st in Scotland for sports research with 80% of our research in Sport and Exercise Sciences classed as world leading or internationally excellent (REF 2021). These accolades reflect the high-quality teaching and research at the University, as well as the success of our world-class athletes – which include Olympic and Commonwealth Games gold medallists. We have strong partnerships with many national governing bodies of sport and other sporting organisations, some of which are based on campus. We also work alongside community sport and active lifestyle organisations.