This programme will help you to develop the specialist skills and knowledge necessary to excel within the dynamic fields of sports coaching, sports development, and fitness sectors. This will enable you to grow and adapt to the public, sport, and fitness demand within the industry.The programme covers three key industry strands: sports coaching, fitness instructing, and community development of sport/physical activity.The programme structure is bespoke with regard to the diversity of the content covered: traditionally, students follow either a sports coaching, fitness, or sports science route. Furthermore, the programme offers the opportunity to attain a multitude of industry recognised coaching and fitness qualifications which enhance employability. These include Active IQ Gym/Personal Training and coaching certificates such as, but not limited to, Level 2 Football, Basketball, and Gymnastics.The programme has been developed with assistance from relevant employers, ensuring the programme content is valid and current. Industry relevant skills and tasks are embedded as assessment methods with a view to generating employment-ready graduates.