Curious about studying Sport Marketing MScat Loughborough University? We've gathered all the key details—entry requirements, modules, fees, and more. Hear from real students by checking out reviews, or take the next step by booking an open day to explore it for yourself.
MSc - Master of Science
Loughborough University London
Full Time
Sep 2026
1 Year
Set yourself up to compete as a marketer in the fast-paced sport business sector by joining us on this master’s in sport marketing, based in the heart of London’s Olympic Park. Marketing and sponsorship are critical sources of income for teams and organisations across elite sport. Sport marketing is also a key and growing business area for sportswear manufacturers, sport events, fitness brands and gambling companies. On this course, you’ll get a solid grounding in topics like marketing strategy design, market research, sponsorship, social media strategy, digital storytelling and PR. Crucially, you’ll apply these in the context of sector-specific dynamics such as timings, partnerships and the global scope of sport – so you have the expertise to succeed in this highly competitive field. Part-time: Up to 4 years
The aims of this module are to understand the challenges and benefits associated with the translation of raw data insights from large organisational datasets to simple, actionable recommendations presented to non-technical audiences. Using the seven elements of digital storytelling as a conceptual framework, the module will take a big data/decision analytics perspective, discussing the technical aspects of digital storytelling within the context of the organisational roles of a data scientist and data analyst to effectively communicate data insights.
The aims of this module are to give the student the opportunity to study a subject, business problem or research question in depth and to research the issues surrounding the subject or background to the problem. The module will equip the student with the relevant skills, knowledge and understanding to embark on their individual research project and they will be guided through the three options available to them to complete their dissertation: A desk based research project that could be set by an organisation or could be a subject of the student's choice. A project that involves collection of primary data from within an organisation or based on lab and/or field experiments, A full professional placement within an organisation during which time they will complete a project as part of their role in agreement with the organisation (subject to a suitable placement position being obtained).
The aims of this module are to: become familiar with a range of research methodologies to better understand the role and adoption of insight and research in the sport business industry. examine the scope and size of the sport business industry globally and the challenges this brings for insight and research.
The aims of this module are to: Be introduced to key concepts in sport marketing, Develop understanding of the nature of sport marketing, Investigate consumer behaviour and its relation to marketing techniques.
The aims of the module are to understand the importance of communication with a sport organisations stakeholders (e.g., fans, media, sponsors, community, employees), the various channels and mechanisms by which to communicate with such stakeholders, and to identify the most appropriate channels of communication for a given situation depending on several contextual factors.
The aims of this module are to: Introduce students to key concepts in sport sponsorship, Develop an understanding of the nature of sport sponsorship.
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Winner: Facilities
