The Institute for Sport Business seeks to deliver research with a real-world impact in an era of significant social, economic and technological change. The Institute comprises of an interdisciplinary research-led team, incorporating internationally recognised researchers from around the world interested in the business of sport.

Recent research has examined the rapid growth in the business of sport, as well as leadership, change, and culture, consumer engagement, digital technologies in sport, and social responsibility and innovation.

If you have a passion for the business of sport, a PhD with the Institute for Sport Business could be for you. The Institute especially welcomes interest sport consumer engagement, sport enterprises and social innovation in sport.

Studying for a PhD is a significant but incredibly rewarding investment for your career and for your future. Named as the world’s best university for sports-related subjects for seven consecutive years (QS World University Rankings by Subject 2017-2023), Loughborough has an outstanding reputation for developing the world’s leading graduates in sport business.

By undertaking a PhD with the Institute for Sport Business, you will have the opportunity to work with top researchers and industry leaders, and gain first-hand experience of real-life problem solving.