Gain an understanding of the economic, legal, and media issues around sport. This course will prepare you for a career in sports business management.

Blend your passion for sport with business management expertise and real-world leadership skills.

As part of this course, you’ll:

Examine key business areas, including marketing, finance, economics, enterprise, strategy and events management, and their relationship with sport

Study digital analytics and gain key skills that support today's global businesses

Learn about the increasing professionalisation of sport and investigate the requirements of governance

Explore how the changing needs of the consumer have transformed sport into one of the most lucrative industries in the world

Recognise and seize new and exciting opportunities in broadcasting, licensing and merchandising

Study abroad
You may also have the chance to travel and study abroad through our exchange programme with partner universities in Australia, America, Canada and Europe.

Teaching & Learning

Independent study is a crucial part of learning at university and you will be required to undertake many hours of self-directed research and reading, and preparation and writing of assessments. Your course is delivered through a number of modules, which will help you to plan your time and establish a study routine. Outside of your lectures, workshops and tutorials, a range of support is available to assist with your independent study. Our subject-specific librarians will be on hand to direct you to the specialist learning and study-skill resources. You’ll also be assigned an academic advisor to give you tailored feedback and support.

Career Prospects

Gain the expertise to make a real impact in your chosen career and help you create an e-portfolio to impress future employers. Our students have set up their own companies and have gained management positions in high-profile sport businesses and leisure organisations, such as Virgin Active, the RFL, British Cycling and national governing bodies. They have also secured roles at professional sports clubs. including Leeds Rhinos and Yorkshire Golf, and marketing and PR firms Banana Kick and Michael Page.