This is an innovative and modern course, designed to combine the main elements of a Business Management degree with the study of the Welsh language and its culture, preparing you for opportunities within the changing labour market in Wales. This combination is intended to enhance the range of professional employment opportunities open to you after graduation whilst providing a multidisciplinary and broad education across the business management and Welsh disciplines. Through your study of Business Management you will gain a thorough knowledge of the main disciplines relevant to management and business together with an appreciation of the different operational areas involved in business organisations. The solid foundation of knowledge that you will gain prepares and enables you to then specialise in areas that you find interesting and that reflect your career aspirations. In studying Welsh you will develop high-level skills in the language itself as well as gaining a thorough understanding of its place in contemporary Wales. After the first year you will have the opportunity to specialise by choosing from a range of optional modules which cover a variety of fields relevant to business and management. These include language planning and policy, the sociology of language, sociolinguistics, language technology, and professional translation. You will also engage with literary, linguistic and cultural topics. There are many synergies between the two aspects of the degree, such as the role of Welsh in the modern workplace, its place in a digital economy, and the role of marketing in its promotion. Cardiff is the political, business and media capital of Wales, and the programme will be able to take advantage of the close links that both schools have with industry to enhance you academic studies with practical understanding.