In this course, you will: build your practical capabilities as a PR professional, hone your critical capacity for appreciating how and why media and communications strategies are effective, fine-tune your cultural sensitivities for transnational practice, learn the importance of authenticity in content creation, perfect your engagement skills through shaping narratives, generating conversation, and organising event plans, optimise your creativity in harnessing the media to influence audiences ethically on behalf of your brand’s/client’s best interests, take the opportunity to complete your MA with the Internship option, available to students who successfully gain an internship during the final Major Project period of the course. We are a partner-member of the Public Relations Communications Association. This means that as students you get: Unlimited and free access to PRCA online training courses to add to your academic programme, The Opportunity to get a PRCA Online Certificate, Free access to networking events, Opportunities to enhance your professional development attending panels, masterclasses and training sessions. You can also take advantage of our relationship with the Hillingdon Herald, a local newspaper produced by Brunel staff and students in journalism. Our MA students work with the paper on social media content and promotional campaigns, providing crucial practical public relations experience for your CV. Recent graduates have been employed at: International PR agencies such as FleishmanHillard, Publicis, and Firefly Communications Communications officers for NGOs and public sector bodies In-house PR teams at commercial organisations.