Why choose this course?

This course is ideal if you aspire to a career in corporate communications, public relations or internal communications. It offers a basis in business disciplines rather than journalism. This includes working for an agency or in-house for a company or organisation. Roles may include PR manager, internal/external communications or investor relations.

Over the course of the programme, you will learn to:

• Identify and understand different stakeholder groups and markets, enabling you to develop effective communication styles for clients from a multitude of different educational or cultural backgrounds.
• Understand value and competitive advantage.
• Use the latest research in corporate and marketing communications and adapt this to a practical setting through workshops and projects.
• Understand best practice in relation to marketing communications in general and, more specifically, corporate and public communications.
• Through integrated tasks and workshops, you will apply your knowledge to practical settings, preparing you for your career.

Reasons to choose Kingston University

• Though collaboration with the Chartered Institute of Public Relations (CIPR), the course features a bespoke programme of professional development. This will set you on the path to becoming an accredited CIPR practitioner.
• You will benefit from our connections with senior practitioners in the industry, who have worked for organisations such as Coca-Cola, Royal Mail and John Lewis, who share their expertise during guest lectures.
• Kingston Business School is one of only 5% of the world's business schools to be accredited by AACSB International.
• Free car parking at the Kingston Hill campus is available for students of this course. The campus can also be easily accessed by public transport. Halls accommodation is just a walk away from the classrooms.