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MA - Master of Arts
University of Leeds
Full Time
SEP-25
12 months
Select a course option
MA - Master of Arts
University of Leeds
Full Time
SEP-25
12 months
MA - Master of Arts
University of Leeds
Part Time
SEP-25
24 months
Select a an exam type
This course develops your ability to critically analyse promotional media by examining different promotional practices, and evaluating impacts and implications for individuals, organisations and societies.
You’ll be introduced to key theoretical perspectives and debates regarding promotional culture, consumerism and the media, and you’ll explore local, national and global contexts.
You’ll have the opportunity to tailor the course to suit your interests by choosing optional modules.
Throughout the course, you’ll also be preparing for your dissertation through the Dissertation and Research Methods module. Your dissertation is a major independent research project on a topic of your choice, which you submit at the end of the course.
If you choose to study part-time, you’ll complete the course over two years, instead of one, taking fewer modules each year.
Career opportunities
This isn't a practical training course, but it gives you a real insight into the construction, influence and impact of promotional media in a range of contexts.
You’ll acquire or refine high-level skills in areas such as research, critical analysis, interpretation and oral and written communication, as well as having good cultural, political and critical awareness.
You’ll be well prepared for a career in promotional media in a wide range of sectors, working in-house for large or small organisations or in an agency context. There are also opportunities for promotional media professionals in specialist sectors such as finance or the non-profit sector.
You’ll also be equipped to continue with further research at PhD level and pursue an academic career.
A bachelor degree with a 2:1 (Hons) in one of the following: a (theory focused) media-related course, communication studies, cultural studies, international relations, literature, politics, public relations, or sociology.
Students living in
Domestic
£12,000 per year
Students from Domestic
This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)
£27,250 per year
Students from EU
The amount you'll pay if you come to study here from somewhere in the EU.
£27,250 per year
Students from International
The amount you'll pay if you come to study here from a country outside the EU.
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