Promotional Media MA
University of Leeds
Student rating
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( 4.3) View reviews

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Qualification

MA - Master of Arts

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Location

University of Leeds

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Study mode

Full Time

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Start date

SEP-25

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Duration

12 months

Course info

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Qualification

MA - Master of Arts

Location

University of Leeds

Study mode

Full Time

Start date

SEP-25

Duration

12 months

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Qualification

MA - Master of Arts

Location

University of Leeds

Study mode

Part Time

Start date

SEP-25

Duration

24 months

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Communication & Media Studies
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Course info

This course develops your ability to critically analyse promotional media by examining different promotional practices, and evaluating impacts and implications for individuals, organisations and societies.You’ll be introduced to key theoretical perspectives and debates regarding promotional culture, consumerism and the media, and you’ll explore local, national and global contexts.You’ll have the opportunity to tailor the course to suit your interests by choosing optional modules.Throughout the ...Read more

This course develops your ability to critically analyse promotional media by examining different promotional practices, and evaluating impacts and implications for individuals, organisations and societies.

You’ll be introduced to key theoretical perspectives and debates regarding promotional culture, consumerism and the media, and you’ll explore local, national and global contexts.

You’ll have the opportunity to tailor the course to suit your interests by choosing optional modules.

Throughout the course, you’ll also be preparing for your dissertation through the Dissertation and Research Methods module. Your dissertation is a major independent research project on a topic of your choice, which you submit at the end of the course.

If you choose to study part-time, you’ll complete the course over two years, instead of one, taking fewer modules each year.

Career opportunities

This isn't a practical training course, but it gives you a real insight into the construction, influence and impact of promotional media in a range of contexts.

You’ll acquire or refine high-level skills in areas such as research, critical analysis, interpretation and oral and written communication, as well as having good cultural, political and critical awareness.

You’ll be well prepared for a career in promotional media in a wide range of sectors, working in-house for large or small organisations or in an agency context. There are also opportunities for promotional media professionals in specialist sectors such as finance or the non-profit sector.

You’ll also be equipped to continue with further research at PhD level and pursue an academic career.

Key stats

WUSCA ranking:
WUSCA student ranking
These are the 2024 rankings, based on ratings given by past and current students.
45/101
CUG Subject Ranking
CUG Subject Ranking
Source: Complete University Guide 2025
6th
CUG Ranking
CUG Ranking
Source: Complete University Guide 2025
23rd
What students say
K
Kate
13 Mar 24

Leeds is a really good place to study as it has a nice campus with lots of study spaces available. The student nightlife is great and relatively cheap. First year accommodation is..Read more

P
Priyanka
04 Mar 24

Best part of my uni experience in Leeds University so far is definitely the balance between 'play' and 'work', where I think the students here are the best at following the motto,..Read more

Modules

Modules (Year 1)
IDP Connect

Entry requirements

A bachelor degree with a 2:1 (Hons) in one of the following: a (theory focused) media-related course, communication studies, cultural studies, international relations, literature, politics, public relations, or sociology.

Tuition fees

Students living in

Domestic

£12,000 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from Domestic

This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)

This is the fee you pay if the University is in the same country that you live in (England, Scotland, Wales, Northern Ireland)

£27,250 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from EU

The amount you'll pay if you come to study here from somewhere in the EU.

The amount you'll pay if you come to study here from somewhere in the EU.

£27,250 per year

This information is updated by IDP Connect, or in some cases the institution directly.
Please note: The fees might vary so please make sure you contact the institution for up to date information.

Students from International

The amount you'll pay if you come to study here from a country outside the EU.

The amount you'll pay if you come to study here from a country outside the EU.

IDP Connect

Latest reviews

Latest Communication / Media reviews

Communication / Media
Communication / Media
Film / Video / Television Production
K
Kate
13 Mar 24
Graphic and Communication Design BA (Hons)
Leeds is a really good place to study as it has a nice campus with lots of study spaces available. The student nightlife is great and relatively cheap. First year accommodation is...
Read more
P
Priyanka
04 Mar 24
Digital Media BA (Hons)
Best part of my uni experience in Leeds University so far is definitely the balance between 'play' and 'work', where I think the students here are the best at following the motto,...
Read more
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Uni info

University of Leeds
Woodhouse Lane Leeds LS2 9JT United Kingdom
Nearest train station: Leeds  0.6 miles away
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